As is the case with almost anything of a professional nature, be it here in Utah or elsewhere, money is always the main driving force. For businesses, regardless of size or industry-specific dominance, when money isn’t being made, it’s being funneled into a variety of departments to, in turn, bring in more money. It’s for that very reason that each and every expenditure must prove its worth to a company. Truthfully, content marketing is no different.
As the shift from traditional marketing to that of a more digital nature continues its progression, more business owners are considering the aforementioned advertorial technique to attract new customers. That being said, so as to not burn through precious capital, how can the real value of content marketing be measured? With years of content marketing experience, we’ve got the answers: