Proliferation

Jan 20
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video production companies

Quick Tips for Professional-Looking Videos

By | video production | No Comments

With video content playing such a big role in marketing, video production companies are in high demand. But you don’t always have to rely on them. There are some things that you can do right now to make your videos look like they were done by a pro. Here’s a few:

Plan Ahead

If you really want to look like a professional, try drawing out a storyboard. Draw simple illustrations of your scenes in order so that you can visualize what your video is going to look like before you invest the time and money into making it. Also plan what time of day will give you the best shots and anything you might need along the way for your shoot.

Simple Background

Clutter is distracting, especially in video. It takes the viewers’ attention away from the subject of your video. Of course, video production companies know that certain scenes might need the clutter to make a point, but overall it’s a best practice to keep your scenes looking clean and focused.

Rule of Thirds

Don’t just point and shoot. Even with good equipment, this will quickly label your video as the work of an amateur. Do a little brushing up on basic composition. One of these is the rule of thirds. It places your subject’s face a little higher than the center and off to the side. This is a common rule used in art because it’s more pleasing to our eyes.

Think Editing

Even when your filming, video production companies will tell you that it’s important to think like an editor. There’s nothing as frustrating as coming back to your desk after a shoot and realizing that you should’ve gotten a shot from a different angle. Don’t be afraid to take extra shots. It’s much easier to cut out extra later than to recreate another shoot.

This might seem like a lot of work, especially if you’re already busy trying to perfect the product or service that you’re trying to advertise in the first place. In this case, there is a lot to be gained from outsourcing to video production companies. At Fusion 360 Studios, we’ve created award-winning video content for all sorts of different brands. You’re could be next! Visit our website to learn more.

Jan 17
0
marketing companies

Social Media Marketing in 2020

By | marketing companies | No Comments

With the new year comes new trends, whether it’s in fashion, movies and, especially, social media. Marketing companies will tell you that one of the most important parts of this type of marketing is the ability to stay on top of what’s new and upcoming. We can help! Here’s what to expect for social media in 2020:

Niche Social Platforms

Most of us are familiar with how to advertise on the big names like Facebook and Instagram. However, already smaller, more niche platforms are beginning to make an appearance. Not only that, they’re becoming increasingly popular.

No More Insta Likes

This year, Instagram is looking into removing the likes feature from their platform. Whether or not this actually happens is still up for debate, but it’s a vital trend to be aware of, especially if your company relies on influencers for their advertising. If it becomes popular, you can bet it will spread to other social media platforms.

Ephemeral Content

In 2020, marketing companies will need to become familiar with ephemeral content. This is content that is only available for a short time before disappearing. Two examples are Snapchat and Instagram stories. With today’s attention spans, people are much more willing to spend hours scrolling through short, entertaining snippets than to stick with one piece of longer content.

Customer Service

Social media is increasingly becoming a platform for customer service. This won’t change in 2020. In fact, it’s likely only to grow since social media lends itself so well as a place to ask questions and get immediate responses. Make sure that your company is prepared to offer customer service through this medium as it can help build trust.

The world of social media is fast-paced even more marketing companies, but it’s also exciting. New trends mean new creativity and innovations. If you’re looking for a way to keep on top of your social media marketing, our team at Fusion 360 Studios can help! Visit our website or give us a ring to learn how you can get started.

Jan 15
0
video production companies

2020 Video Trends

By | video production | No Comments

When it comes to marketing content, videos are here to stay. They remain one of the most effective ways to catch the eye of your audience. However, as with any medium of marketing, trends change. Here’s what you should know for 2020:

Identity

Brand image has always been important. It’s expected that in 2020 video will become a bigger part of what identifies your company. You can start now to develop templates that will keep your videos looking consistent.

Hosting

As consumers, we tend to have a love-hate relationship with social media. One way to stay on top of your marketing during low tide is to look for other places to host your video content. Video production companies know that the best place to be is wherever your audience is.

Personable

This is always important for video content, but it’s predicted to become even more so in the coming year. Many companies are now using personalized, one-on-one videos in order to communicate with clients or other businesses

Production

Video production companies will remain in high demand as the need for video content grows. If you can be on top of trending topics, you stand out as an authority on up and coming issues. This will mean a higher production of videos optimized for different social media platforms.

Trying to keep up with these changes can be overwhelming, especially if you’re just starting in on all this video content stuff. It might be worth the investment to hire out to video production companies. Our team here at Fusion 360 can help! Our videos have gone a lot further than social media—they’ve won television spots and Emmys. Visit our website today and we’ll help you get started!

Jan 10
0
marketing companies

Get to Know Your Audience

By | marketing companies | No Comments

Getting to know your audience can be a challenge, even for marketing companies. We live in a fast-paced world and it’s easy to lose sight of the people we market to in our pursuit of different goals or strategies. But if your audience can’t relate to you, then even the best strategies won’t do much. Here are some ways to really get to your audience’s level and understand them.

Get Personal

Get out of the office and meet some of your actual customers. Don’t just ask them about product-related questions. Get to know them as an individual. This can help you get a better handle on what makes them tick. You can learn what they value, what makes them laugh or what everyday challenges they face.

Read the Comments

This is especially important for any social media marketing. Pay attention to what people are saying online and how often they say it. Engagements and comments are a great place to glean insights into what your audience is looking for.

Personas

You’ve probably heard this before, but creating a persona of your ideal client can be extremely helpful. It takes some research, but if you’ve got an accurate persona to “talk to”, then you’re team is more likely to remember the individual when making decisions. It can also help you get new team members up to speed on your goals.

Surveys

There are a lot of programs out here that marketing companies can use to generate a survey. These can be helpful because you can get specific information about your audience’s demographics and what they might think of your product or service.

Trying to get to know your audience is an investment of both time and money. However, marketing companies know that it’s well worth it. The money and time that you put into your advertising will be well spent if your audience is listening. At Fusion 360 Studios, we can help take your marketing game to the next level. Our team is all over this sort of thing, whether you need video content, social media, or blog posts. Drop us a line and we’ll help you get started!