Proliferation

Branding is one of the most important things you can do for your company. Marketing companies spend a lot of time working with their clients to come up with the best branding ideas they can. Have you ever wondered why these marketing companies spend so much time brainstorming and improving other company’s brands? Or how about why exactly consistent branding, in general, is so important? Here are our three top reasons why creating a consistent brand is so important.

Dependable

One of the biggest things consistent branding does for your company is it makes it more dependable. If you are constantly changing the way you brand or present your company, people are going to have a hard time trusting you in general. If you can’t stay consistent with something like your branding, how are people going to trust that you will be constant with the work or services you are going to be providing to them? Sticking with your brand is crucial, and if you really feel like you need to re-brand, hiring marketing companies are the best way to ensure you don’t lose too many people’s trust.

Marketing

Having a consistent brand will help make your company or product more marketable. When your brand is consistent and trustworthy, people are going to automatically associate your name with good things. If your brand is changing constantly, customers won’t even have the chance to make these mental associations simply because they don’t recognize or remember who you are. Overall, having a consistent brand with help with your marketing and make it a lot easier on you.

Trust

The last reasons consistent branding is so important is because it builds so much trust between customers and your company. People are naturally going to trust companies and stores they know of. If you see a Target and another store that sells the exact same things as Target but is called something else, which one are you going to choose? Most people would choose Target simply because they have heard of it and know it. The same can be said of your company. Recognition builds trust and trust leads to business.

Having a consistent brand is so important in today’s market because it’s one of the only ways to help make your company or business memorable. Consistent brands help with dependability, marketing, and overall trust. Marketing companies are created specifically to help out in these situations. They know how to help brand your company to help make it consistent. Contact us today here at Fusion 360 if you have any questions about marketing companies or branding.

Google changes their algorithm pretty often, so it can be kind of hard to stay on top of all the updates. Especially if you are trying to create content that you want to optimize. Digital marketing companies have no choice but to stay on top of all of these updates. There are eight main algorithm updates Google has gone through, and to make it even easier, they are all pretty simple names- Panda, Penguin, Hummingbird, Pigeon, Mobile, RankBrain, Possum, and Fred.

Panda

Panda was first released in early 2011. The basic idea of Panda was to assign certain scores to different web pages. These scores would then determine where each web page would rank on the search engine. Panda was more of a filter than anything at the beginning, but it is now totally integrated into the algorithm Google uses.

Penguin

Penguin is kind of similar to Panda in it’s ranking. However, Penguin down-ranks websites that use links or keywords that seem manipulative or spamming. Its main goal is to catch people trying to cheat the system when it comes to algorithm ranking. Digital marketing companies are responsible for coming up with ranking techniques that help companies but don’t cheat the system- a tricky job!

Hummingbird

The next big update was Hummingbird which launched in the summer of 2013. Hummingbird wasn’t as minor as Panda and Penguin, in fact, it changed the way search engines work to this day. Hummingbird made it so you could search questions and websites with answers would pop up, even if the title of the webpage didn’t have the same words as the questions. This update was a huge game changer for Google.

Pigeon

Pigeon was released in late 2014. This update worked to include a location in the search results. This helped to increase the rankings of local listings. This update also affected the search results in Google Maps.

Mobile

The mobile updated was released in 2015 and was designed to help make top ranking results be mobile-friendly. This made it so people on smartphones could also use Google to find answers.

RankBrain

RankBrain is pretty similar to Hummingbird as it is actually a part of that update. RankBrain helps to understand the meaning of questions typed into Google rather than the physical words written. It helps to get the most accurate results possible.

Possum

The Possum update was just an addition to Pigeon. It helped to make search results closer to your physical location. For example, when you search “Doctor’s Offices Near Me” instead of just showing results in your city, it shows doctor’s offices within a few miles of your current location.

Fred

Fred is the last Google algorithm update. This update helps filter out the websites that violate Google’s rules and guidelines. This update mostly affected blogs that generated really low-quality content to get ad revenue and that don’t have digital marketing companies to help them.

A huge responsibility of digital marketing companies is to understand and work with the Google algorithms updates. To learn more about SEO and specifically Google Analytics, click here. If you are interested in hiring digital marketing companies for help, contact us here at Fusion 360 Agency.

Sources:

https://searchengineland.com/8-major-google-algorithm-updates-explained-282627

If you work for any major video production company, you’re already familiar with the most basic video equipment tools. However, all video production companies have to start somewhere. And all video editors and enthusiasts have to learn about the industry at a basic level first. There are certain pieces of equipment that all video production companies use, even if they use different models and versions of it.

Obviously, you’ll need a professional video camera. The camera that you have on your phone won’t work for this purpose. Professionals can teach you how to create relatively good videos on your phone, but these cannot replace those created with a professional video camera.

You will also need a shotgun microphone. People care about the visual quality of professional videos, but the audio quality is just as important these days. Almost every video production company uses a shotgun microphone to enhance the audio quality of a production.

If you’ve been around video production companies at all, you have probably seen a tripod. You’ve also no doubt looked at professional videos and wondered how the camera people managed to keep the camera so steady. It definitely wasn’t because the filmmakers in question had very steady hands. Tripods provide the stability videos require, making it easier for video producers to get really good results.

You may already have one of the most important pieces of video editing equipment: headphones. With headphones, you can listen for absolutely everything during a shoot.

All video production companies use lights of some kind. Professional lighting is extremely important. It can eliminate a lot of disruptive shadows. A camera light can also make everything much more visible than it would be otherwise.

Gather all these pieces of equipment before you start, and you’ll be well on your way to making quality videos.

If you need a quality video production company to help you with a project, take a look at the things we’ve done here at Fusion 360.

If you’re a drone pilot, getting a drone license is a good idea. If you’re not yet a drone pilot, but plan on flying drones professionally in any way, you’ll absolutely need to get a drone license. It’s true that drones are a new technology, and many of the rules of drone piloting are not set yet. However, if you work for a video production company, an official drone license can help you to capture types of footage that you might not otherwise have access to.

All commercial businesses that operate drones need drone licenses, and video production companies are subject to this rule. If you’re just flying a drone as a hobbyist, you probably don’t need a drone license. However, if you want to make money from the images you capture, you may want to consider becoming professionally licensed.

While lots of people these days make small amounts of money from their hobbies, and you might not be an official one-person video production company, selling your drone footage makes you a professional freelancer. Unless you plan on giving away your drone videos for free, you need a drone license.

There are many benefits associated with acquiring a drone license. If your video production company is still growing, you can increase your credibility with clients by advertising that your drone pilots are licensed. Piloting a drone is a desirable skill—one that many clients are willing to pay more for.

Once you’ve acquired a drone license, you’ll gain more options as a drone pilot. An important advantage is the ability to fly your drone in areas that would have been off-limits otherwise. By flying your drone in these previously restricted areas, you may be able to get superior footage. If you work for a video production company, this ability can give you a major edge over your competition.

In the process of getting your license, you’ll also learn more about drone-flying techniques. Even people who work at large video production companies can benefit from learning more about drone flying best practices, especially because drone technology changes so quickly.

While musicians know the copyright laws regarding someone using their music or video productions, the public may be less familiar but they need to know these laws so they do not unknowingly violate them. Fusion 360 is an award-winning production house and digital advertising agency that knows and abides by copyright laws.

Music and video productions are copyrighted immediately after their creation. Creation happens when the lyrics or music is recorded or written down on paper, but the owner of the music needs to register the work.

Music ownership includes the right to reproduce, alter and perform the music. An owner can also display, distribute and sell copies of the work, add visual graphics to it, and permit others to do any of the aforementioned things.

Copyright does not end when the owner dies. Copyright typically ends 70 years after the author’s death.

When a “work for hire” musician creates a piece of music for a business, the business retains copyright of it for 95 years from the time it was first published or for 120 years from the date of its creation, whichever expires first.

There are also special rules in place for people who want to perform a version of a copyrighted song. They have to pay a set rate to the copyright owner to acquire “mechanical rights” to use the music.

Finally, it is important to know that a “poor man’s copyright” is not good copyright protection. You may have heard that the date of creation for a copyright law can be established by mailing yourself a copy of the work and keeping it in a sealed envelope, but that type of copyright will not stand up in court. The best way to ensure that your work is copyrighted is to register it with the United States Copyright Office. This information is important to all businesses that do video productions.

Knowing the copyright laws will help you if you ever copyright a piece of music or someone uses a piece that you have already copyrighted. If you need to make a video with music overlaid but don’t know how to handle copyright laws, contact us at Fusion 360 for any extra help you might need.

Selecting the right song for your video productions can determine whether or not it will be a success. There is a lot of feeling and soul in music and it can absolutely be what emotionally connects your audience to your video. If you can remember your favorite commercial or online video, you probably remember it and feel a connection to it because of the music that is in it. If you want your video to do the same for others, there are some tips for you to follow.

The first thing that you need to do is figure out what message you want to share with your audience. To determine this, you need to know the purpose of your video. Do you want to educate or entertain your audience? Is it product-based or brand oriented? Is it positive or negative? Is it fast-paced or slow? What is the general feel of the video? For example, for an informative video production video, it is a good idea to go with a quiet and soothing song that will not distract your audience.

The next thing that you need to do is to set the mood of your video through your music choice. Do you want your video to be as intriguing, direct, or positive? You also need to think about how you want your viewers to feel. First of all, you need to write down the feelings that you want to convey with your video to keep you focused and on track. Then you need to search for the right music for your video.

Listening to a few songs before you select the song is another great idea. You can create a playlist and then choose from it. Finally, you should choose an instrumental or vocal song. Having just the right song will complete your video. These tips will help you find just the right song but be sure you are aware of any copyright laws.

For any more video production related needs, Fusion 360 helps businesses produce videos and we can help you as well.