When it comes to Web design and development, you can go one of two ways. You can hire a freelancer to handle your website design, content creation, social media marketing, SEO efforts and any other issue that may come up. Or, you can hire the services of a Web development agency. Although employing the services of a freelancer might be an attractive idea initially, it will always benefit your company in the long run to hire the services of an established agency.
A Web development company can provide you with four beneficial components: client support, communication, expertise and post-launch support. Here’s why each of these areas is so critical to the success of your business.
Agencies Focus on Client Support and Communication
Any professional Web development agency will be adequately staffed with enough customer support employees to immediately address complaints, answer questions and help familiarize your company with developmental projects.
Coupled with effective communication, this creates a pathway for success that a freelancer will have a hard time paralleling — no matter how talented he or she may be. Overall, a marketing agency will employ a more structured, systematic method of organization that ensures you always stay up-to-date with current projects.
Agencies Offer Expertise and Post-Launch Support
While a freelancer may be an expert in a couple of areas — at best — an agency will have a broad spectrum of expertise that extends into dynamic fields that go above and beyond design and content creation. Search engine optimization, social media marketing and online reputation management are just a few areas that can and should be addressed by an advertising agency for any successful online marketing campaign.
Post launch support is also an essential aspect of running a successful campaign online. Inevitably, your site will encounter some issues after it launches, making it essential to have the right team behind you to handle these issues as they arise.
