When it comes to marketing content, videos are here to stay. They remain one of the most effective ways to catch the eye of your audience. However, as with any medium of marketing, trends change. Here’s what you should know for 2020:
Identity
Brand image has always been important. It’s expected that in 2020 video will become a bigger part of what identifies your company. You can start now to develop templates that will keep your videos looking consistent.
Hosting
As consumers, we tend to have a love-hate relationship with social media. One way to stay on top of your marketing during low tide is to look for other places to host your video content. Video production companies know that the best place to be is wherever your audience is.
Personable
This is always important for video content, but it’s predicted to become even more so in the coming year. Many companies are now using personalized, one-on-one videos in order to communicate with clients or other businesses
Production
Video production companies will remain in high demand as the need for video content grows. If you can be on top of trending topics, you stand out as an authority on up and coming issues. This will mean a higher production of videos optimized for different social media platforms.
Trying to keep up with these changes can be overwhelming, especially if you’re just starting in on all this video content stuff. It might be worth the investment to hire out to video production companies. Our team here at Fusion 360 can help! Our videos have gone a lot further than social media—they’ve won television spots and Emmys. Visit our website today and we’ll help you get started!
