Okay, referring to your butt as “sorry” might’ve been just a bit uncalled for. Heck, it’s “Grade A” profanity here in Utah. We can admit when we’re wrong and this was probably one of those times. After all, we realistically have no way of knowing what your hindquarters look like. Also, this bit is on branding, so forget that anything semi-offensive ever took place.
Listen, we’re certain that America is currently lacking in the ways of branding prowess and we want you to know about it. From our perspective, it appears that many of America’s marketing agencies really know little of the most basic of branding tactics.
For starters, take one of branding’s most important pillars: attitude. Attitude impacts a brand on a cornucopia (sounds smart — branding, eh?) of levels. Says Michael Goldberg of the Huffington Post, “Whatever your attitude is toward something drives your language or behavior about that something. And that behavior will drive other results both positive and negative.”
Truthfully, how do you feel about work? Your clients? Your in-laws? The emotional response from each of the aforementioned items varies according to attitude. Working with any one of our country’s marketing agencies should help deliver a positive reaction, if chosen wisely.
Secondly, consider the process of whatever product or service is being pushed. Process determines outcome, and outcome — you guessed it — greatly impacts attitude. Basically, process is your brand’s action based on your individual attitude.
Whether you’re here with us in Utah or not, if process can become finite and effectively communicative, potential clients take note and understand who you are and what you stand for. With both attitude and process in mind, branding success is eminent, regardless of whatever hiccups (bum-related comments, for example) your company might experience on the road to success.
