From Utah all the way to places that aren’t Utah, content marketing isn’t about “trolling” the web (always wanted to used that word) for cheap opportunities to dump a few links here and there. Truthfully, it’s much more than that. If you or someone you love has been harmed by ill-advised content marketing practices, we’re here to help.
Seriously though, we kind of view ourselves as a type of “Content Marketing Task Force,” or something like that. For that very reason, we’ve compiled a couple of tips for up-and-coming content marketers. Follow them and see your clients’ faces melt out of admiration for your mastery of the digital realm; ignore them and you’ll probably lose all of your closest friends.
For starters, remember that content marketing is all about producing something of value. Though most content marketers have never worked as professional journalists, they understand that reading complete and total junk on the Internet is about as much fun as consuming cat dander. Instead of bemoaning the fact that content marketing means loads of writing, seize the opportunity to develop your brand’s voice. Consumers will appreciate your tone, voice and point of view.
Next, with your custom-made content, answer the questions that your customers are always asking. People tend to turn to Google when they’re in need of an answer. What will they find? Hopefully, the resolution that you’ve both produced and published. With these pillars of content marketing in place, success is eminent. You’re welcome. No need to thank us now, but just for the record, we love receiving compliments.
