No matter what you’re selling, content marketing has become a crowded industry. It’s crowded because marketing agencies see the great benefits of getting brands out to new audiences. Unfortunately, that has led to a lot of content marketing that is being pushed out in boring and dull ways.
Luckily, we know a thing or two about making producing, publishing and promoting good content (because we kind of do it every day), so here are some tips to making content promotion a little less boring.
Tip #1: A Picture Is Worth More Than 1,000 words
Time after time, social sites such as Facebook and Twitter have shown that marketing agencies that utilize images with their content will get better engagement among users than content without images. The reason is pretty simple: reading’s boring. Ok, not boring, but an image that utilizes a powerful and well-written headline can make user entranced with your post, and they won’t hesitate on clicking on your content.
Speaking of well-written headlines…
Tip #2: Master the Art of a Headline
Writers tend to not give too much thought to what their headlines should be because they’re focusing on writing great content. But if you want your content to be seen, you better spend a good amount of time coming up with a great headline too.
They’re difficult to come up with, because headlines have to wear multiple hats. They have to be intriguing while not looking like click bait, and they have to make your content seem unique or worth reading. It’s a tricky thing to master (some marketing agencies still don’t know how to make great headlines), but once you do, you’ll see your content shares go up.
Tip #3: Be Unique
When making content, you shouldn’t think about producing something you’ve already seen before. Try and come up with content and ideas that are out of the box. Writing more unique content will in turn give you more unique visitors to your website, and you’ll get audiences of all types flocking to your social media sites to see what’s the next best original piece you’ve written.
