Close to 70 percent of all marketing companies lack a steady, cohesive and effective content marketing plan. It doesn’t matter if you’re in Utah or in the Midwest — not having an effective content marketing strategy dates your company considerably. There is a compelling collection of statistics regarding this field that shed a substantial amount of light on the current state of content within the marketing hemisphere. While navigating the highly competitive nature of this field, here are some of the major stats you should be aware of.
Trade Secrets of Effective Content Marketers
Thinking about skipping that weekly content meeting? You might want to stick around. Approximately 61 percent of the most effective content marketing companies in Utah and around the country meet on either a daily or a weekly basis to brainstorm and collaborate. Additionally, the most successful B2B (business-to-business) content marketers dedicate nearly 42 percent of their entire budget almost exclusively to this area. Statistics don’t lie — the right verbiage is an integral part of any successful advertising strategy.
The Cohabitation of Content and Color
Although black and white color schemes have made a notable comeback in certain modern realms, recent research confirms that a vibrant color scheme can increase consumers’ willingness to engage with a written piece by 80 percent. If adding a little color to your layout can propel someone to read your content by this large of a margin, there’s no reason why you shouldn’t be analyzing color schemes for your site right now.
Pairing Images and Content for Long-Term Impressions
If an 80 percent increase in content readership isn’t convincing enough, the next statistic might shock you. On average, people only remember 10 percent of information they hear when asked about it a couple of days later (approximately three days). However, if that same information is presented with a corresponding image, people retain close to 65 percent of the information. Whether you’re targeting audiences in Utah or on the East Coast, don’t underestimate the potential of pairing visuals with your content marketing strategy — it’s a critical combination that can make or break your online presence.
