SEO companies that hope to become successful know that they have to harness today’s most influential digital marketing tools to help in their quest to make sure that their clients succeed in their respective industries. One of these tools is the ever so useful Google analytics. This is a free tool that helps SEO companies track all data from channels that are directing traffic to a client’s website, so it’s clear to see why SEO companies should be taking advantage of this software.
So, if you’re looking for a tool to help you track all the necessary data you need to help your agency survive, consider using the tool that 50 million websites around the world use. Here is why Google Analytics is so important.
It Automatically Collects Data for You
Google analytics is set up in a way that helps reduce the stress of trying to manage all of your website data; all you have to do is set up your account and copy a simple line of code to get started. We know that SEO companies are busy creating engaging content for their clients, and Google analytics helps these agencies by removing the stress of having to manually collect their stats.
It Helps Repair Your Bounce Rates
Bounce rates are something that SEO companies need to be observant of, this is something that you want to reduce as much as possible. Bounce rates show how much time consumers are spending on your site, and if you have a high bounce rate, you’re doing something wrong with your website.
The best way to reduce your bounce rates is by making sure that your website is properly optimized and is easy for visitors to navigate. An attractive landing page and functioning tabs combined with valuable information is the best way to reduce your bounce rates.
Google analytics helps track your bounce rates so that you have an idea of how much you need to cut them by.
The Best Part is That Google Analytics is Free
When looking for digital marketing tools, SEO companies are oftentimes wary of the prices; these agency’s want to make sure that they’re investing in a profitable tool for their digital marketing needs. One of the best things about Google analytics, aside from its practicality and simplicity, is that it’s free. That’s right, you aren’t going to have to pay a penny for this useful tool, and it can only benefit you, so make sure that your agency isn’t sleeping on Google analytics.
Simplicity is Key
Google analytics is a beautiful tool in the sense that it is simple to use. Google analytics can be easily integrated with other tools and platforms, making it possible for you to put together your dream advertising arsenal.
Google analytics is a must in the world of digital advertising, and SEO companies should use this tool to their advantage, as well as to the advantage of their clients.
Sources:
https://medium.com/@dineshsem/10-good-reasons-why-you-should-use-google-analytics-699f10194834
https://medium.com/analytics-for-humans/what-is-google-analytics-and-why-is-it-important-to-my-business-8c083a9f81be
