One might think that SEO has been around since the inception of the Internet, but in reality, SEO has only existed since search engines and marketing came together to create their proverbial lovechild. Search engine optimization, or SEO, helps connect marketers with consumers who might be interested in their particular product.
Generally, SEO does this well: Google and Bing don’t typically point you toward a basketball website when you’re searching for cats up for adoption in Utah, for instance. This is where your SEO company comes in — an SEO company can help you optimize your SEO and get your company out on the market. But before we go into that, take a look at the evolution of SEO — understanding the history of SEO may help you better understand what SEO is, and what it can do.
