Super Bowl advertising is not just another advertising opportunity for companies. It’s a chance for millions of people to see your company’s ad that, hopefully, will be talked about in the weeks following the Super Bowl. These ads have become a cultural phenomenon that is talked about leading up to and following the big game. That means a lot of exposure for your brand.
The History of Super Bowl Ads
Over the last half century, super bowl ads have become a cultural phenomenon. Marketing agencies and marketing firms ship out big bucks, whether they’re in Utah or California, to get an advertising spot in the Super Bowl these days. Starting out as just 60-second ads running about $85,000 per ad nearly 50 years ago, today a single 30-second Super Bowl ad costs more than $5 million on average. These ads started out as discounted ads sold for less than 100 grand and now marketing agencies spend months working on campaigns and creating ads for the Super Bowl.
Share the Secret?
While some companies opt for sharing their commercials before the big game, other brands keep it a secret until the big day. Some brands like releasing their ad before the game so that they can get people talking about it before the Super Bowl. Other brands even release teaser ads before their Super Bowl Ad airs to tease consumers and get the PR ball rolling.
Why Do We Love Super Bowl Ads?
For starters, most of us love seeing what crazy and unique ad campaigns marketing agencies have been cooking up all year. Marketing firms—like our Fusion 360 firm based in Utah—love Super Bowl ads because they present the opportunity to create a truly memorable commercial that will be viewed by millions of people. Super Bowl ads get a lot of hype and truly great Super Bowl ads will be talked about for years to come.
From Apple’s “1984” ad nearly 30 years ago to the Doritos Blaze vs. Mountain Dew Ice commercial this year, Super Bowl ads present the opportunity to create a truly memorable ad. If you want to make your way into the Advertising Hall of Fame, an unforgettable Super Bowl ad is a great way to get there.
Sources:
http://www.chicagotribune.com/business/ct-50-years-super-bowl-commercials-20160203-htmlstory.html
