Social media platform Instagram has 800 million followers and counting. Adding another 100 million from April–September, they are constantly making connections and gaining users. The seven-year-old app has made great strides as a social media platform and as a marketing platform, turning inexperienced young adults into photographers and food bloggers. While doubling as a free advertising agency, Instagram has helped start thousands of careers and grow thousands of industries.
Location
An advertising agency, whether in Utah or any other state, can invite users into their workspace or company shop with the location feature. This humanizes the company and makes customers feel part of the brand. Additionally, a company like Disneyland, that highlights different things during the year, can heavily promote their location to show Disney fans how the decorated the park for the season.
Hashtags
Marketing firms can develop an entire advertising campaign around a hashtag. By simply posting the hashtag or asking your consumers to use it will bring a company’s profile a lot of traffic. A hashtag can be the voice that shares your company’s stance on a matter and lets customers interact with the brand.
Price Tag
Free. $0.00. Nothing. Nada. Instagram is free! Anyone can use Instagram as much as they want with zero cost to them. Of course, users can choose to sponsor a post, but it’s free to use otherwise. Nothing is better than free marketing.
Live Stream and Stories
The media has newer features called Instagram Live and Instagram Story. When a user “goes live,” followers get a notification and can watch them as they make the video. Many users use the live feature to interact with their followers. Followers can ask questions directly to the company that can be answered on the spot. Instagram stories are clips or images that are posted for 24 hours. This is a non-committal way to promote an event or share your travels. Agencies often do a countdown to a sale, store opening or countdown to an expansion announcement.
Sources:
https://www.cnbc.com/2017/09/25/how-many-users-does-instagram-have-now-800-million.html
http://mashable.com/2011/05/12/social-media-change-marketing/#33tv8eastmqd
http://time.com/4408374/instagram-anniversary/
