Ah, the hashtag. Never before has such a simple symbol been able to change the entirety of a money-making industry like the hashtag has for digital and social marketers. What began as a basic means of content categorization on Twitter has become much more widespread in recent years, currently involving the likes of Instagram, Pinterest and a host of other social media channels.
That said, regardless of social site or app, just any old hashtag won’t do. Moreover, for brands and marketing agencies to interact with the very audiences they hope to convert into loyal customers, only the best, most long-lasting of hashtags should be used on a regular basis. What are they, you ask? Well, the following infographic gives you a generic idea of what’s out there. Take a look and get to work.
