The most successful digital marketing agencies in the country know that no two clients are the same.
That’s true when it comes to branding, voice, marketing, advertising and also choosing the appropriate social media channels for your client. Channels like Facebook and Twitter are pretty universal to have for all clients, but some companies might thrive greatly by posting videos on their YouTube account or by having boards on a company Pinterest.
How you find out what social media site is best for you is pretty simple: Find out what your voice and demographic is, and see what site best facilitates your mission.