Hiring any other company to help your own is serious business. You can’t just hire anyone, you need to be 100% sure that they are going to deliver the work that your company is looking for. When it comes to video production companies, they are responsible to hold the attention of your target audience anywhere from 10 seconds to 5-10 minutes. Throughout the entirety of that time, they will be representing your company’s brand name, the product’s campaign, the quality of the company, and the overall voice of the company. That being said, you want to hire a video production company that can deliver on all facets.
In order to know if the video production company you want to hire is right for you, you need to be sure beforehand that they understand your company’s culture, values, and goals with the video. The best way to figure all of this out is by asking questions that will answer any concerns you have and give you the assurance you need. These questions should focus on the fit, their experience, negotiations, and logistics. If you don’t know where to begin, here is a simple list.
THE RIGHT FIT
The first few questions you will want to consider has to do with who they are as a company and if their company and yours will match up.
- As a video production company, what are their values?
- As they create videos, what is their ultimate goal?
- As a professional organization, are they honest with their services?
- Does their overall values and culture mesh with your own?
THEIR EXPERIENCE
Once you have an idea of what their company is like, you will need to determine if they are even qualified to accomplish everything you hope to. Taking a look at their experience should help you determine whether or not they can be trusted to help your company.
- How long have they been making videos for other companies?
- What kind of projects or different kinds of videos have they made?
- Who are their past clients?
- Do they have sample work that they are willing to show you?
- What shortcomings do they have that might negatively affect your video?
THE LOGISTICS
There is a high demand for video production companies today, and you need to make sure that working with them is realistic. This means that you need to find one that can work around your timetable and not fall short anywhere.
- Can they start working when you need them to start working?
- Will they finish the video by the time you need it to be finished?
- Do they have access to the needed on-screen talent?
- Do they have all the equipment your video will require?
- Will they have any licensing issues?
- Most importantly, do their prices fall within your video’s budget?
NEGOTIATIONS
The last area to go over with the video production company has to do with the nitty-gritty — communications, fine-details, video rights, and more.
- How well do they communicate with you and their past clients?
- Will they let you be involved in the planning, scripting, and shooting if needs be?
- What will the contract be like in terms of video rights?
- Also, in general, what will the contract be like?
If you are able to get the answers to these questions, you should be able to know if the video production company you are considering with work well for you and your company.
