5 Tips for Creating an Instagram Bio That Will Increase Followers

By | Social Media | No Comments

Social media marketing has become a staple service for many of America’s most successful ad agencies. Whether it be Facebook, Twitter, Pinterest or LinkedIn, if real social success is to take place, it’s imperative that a hefty follower base be built and maintained.

Even newer, more up-and-coming social channels require such a tactic. Take Instagram, for example. With the aforementioned in mind, building followers can’t be limited to a simple follow/unfollow regiment.

Moreover, lesser known measures should be taken. Social profile optimization, amongst other things, allows for other accounts to see what you’re about and give you an immediate follow. Interested? Here’s a bit of information to get your Instagram bio as effective as possible:

Fusion 360 - 5 Tips for Creating the Perfet Instagram Bio (Fusion 360 Agency)

The Past, Present and Future of Emojis

By | digital marketing | No Comments

Emojis. You’re either using them or lying about not using them. Either way, if you have a smartphone, they’ve become a part of your daily communicative routine. Apart from doing an excellent job of conveying emotion, they’re quick, simple and fun to use.

However, emojis—or emoticons, as they’re also known—haven’t always been around. They didn’t just spring up out of nowhere. Truth be told, they come with a rather interesting past.

Simply put, having come from an exciting upbringing and currently seeing a prominent, game-changing role within the walls of most of America’s most successful digital marketing agencies, undoubtedly, the future of emojis is a bright one. Here’s the evidence on which such a claim comfortably rests:

Fusion 360 - The Past, Present and Future of Emojis (Fusion 360 Agency)

How to Be a Great Content Marketer

By | content marketing | No Comments

As is the case with just about anything in life, if you’re going to become an expert, a hefty amount of practice is going to be necessary.

In today’s digital day and age, as consumers continue to dictate what marketers must do to influence them, content marketing has quickly positioned itself as the most effective form of product- and service- pushing out on the World Wide Web.

Want to get involved here in Utah or elsewhere? Well, needless to say, if you’re to become a successful content marketer, there are some things you’re going to need to do before taking on your first client.

Maintaining a Successful Blog

By | content marketing | No Comments

Whether it be here in Utah or elsewhere, blogging isn’t as easy as you’d think it be. Seriously, if it were simply a matter of writing a few posts to gain global publishing fame, everyone would be doing it.

However, seeing as how digital audiences currently have access to more information than ever before, content – when coupled with strategic content marketing, social media and SEO strategies – can truly reach massive audiences.

Internet Usage and Mobile Interfaces

By | web development | No Comments

These days, be it here in Utah or elsewhere, you needn’t be seated at a computer to access the Internet.

Instead, many college students, stay-at-home moms and working professionals of all types opt for their smartphones as a means through which they get their respective digital fixes.

That said, there’s more to what users want than simply ease of accessibility from the web development teams that serve them. Does your mobile site deliver?

Likes and Dislikes of Web Development

By | web development | No Comments

Each and every day, from Utah to the farthest reaches of the East Coast, millions of Americans use the Internet. Because of this, it’s nearly impossible to avoid coming into contact with a website or two on some sort of a regular basis.

Some are great, and – unfortunately – some are not so great. That said, as far as web development is concerned, people’s preferences are often different from what web developers think their respective audiences want.

Ad Battle: Facebook vs. Google

By | digital marketing | No Comments

Digital marketing agencies have a number of useful outlets at their disposal. Needless to say, Facebook and Google are two of the biggest and most effective ones. While a blessing, which of the aforementioned should command the most attention when the framework of a digital marketing campaign is being created and funding organized?

Sure, specific audiences will often determine such an outcome, but it never hurts to get a bird’s-eye view of the matter. Fortunately, we have taken it upon ourselves to provide an aerial snapshot for you and your team of advertorial gurus. The following infographic does just that:

Fusion 360 - Ad Battle - Facebook vs. Google (Fusion 360 Agency)

6 Web Building Tools That Quicken the Production Process

By | web development | No Comments

The life of a professional web development specialist is certainly an interesting one. Normally filled with interminable deadlines, impossible expectations and a host of recurring technical problems, stress is often the end result. It’s because of this that, when possible, if anxiety can be mitigated and the overall production process quickened, developers are all ears.

More often than not, this is accomplished through a myriad of website design tools. Seeing as how we’ve been building incredible sites for our clients for a number of years, we’ve taken the necessary time and effort to jot down a few of our favorites.

SEO: Then & Now

By | SEO | No Comments

Whether you went to Brigham Young University or the University of Utah, there’s a reason that your past course listings never included a class on SEO: change. Truthfully, the industry is developing at such an alarming rate that academia can’t keep up. What once worked to help build credibility with Google and Bing five or six months ago, more than likely, couldn’t be less effective in our current day and age. 

Needless to say, it can be difficult to stay up to date with the latest trends of the industry. In order to better understand where the world of SEO is headed, it’s beneficial to take a closer look at where it’s been.

6 Must-Have Consumption Metrics for Content Marketers

By | content marketing | No Comments

As is the case with almost anything of a professional nature, be it here in Utah or elsewhere, money is always the main driving force. For businesses, regardless of size or industry-specific dominance, when money isn’t being made, it’s being funneled into a variety of departments to, in turn, bring in more money. It’s for that very reason that each and every expenditure must prove its worth to a company. Truthfully, content marketing is no different.

As the shift from traditional marketing to that of a more digital nature continues its progression, more business owners are considering the aforementioned advertorial technique to attract new customers. That being said, so as to not burn through precious capital, how can the real value of content marketing be measured? With years of content marketing experience, we’ve got the answers: