As a marketing agency, you’re continually aiding businesses with their advertising needs, helping them grow in their industries and overall bettering their chances at becoming a profitable and thriving business. While larger-scale businesses utilize marketing companies to handle their marketing campaigns, start-up companies are what really benefit marketing companies in the long run. You might be wondering how this can be, don’t bigger businesses have higher budgets and more to work with? Well, in this blog, we’re going to be going over the advantages of working with start-up companies as an advertising agency.
You Can Help Companies Develop a Voice
When you begin working with a start-up company, they might not have a clear idea of what their voice is going to be, which gives you the opportunity to help develop it. This is a great way to create content based on your teams’ talents, and you might even be responsible for being the agency that gave said business their identity.
More Flexibility with Strategies and Techniques
Along with being able to help a start-up define themselves, you’ll also have more leeway on the kind of content you’re producing, giving you the freedom to experiment with different marketing methods to really nail down a strategy that will help the business grow. Marketing companies are often faced with stubbornness to change when it comes to more developed companies, and this can sometimes interfere with progress. However, a smaller start-up company will most likely put more creative control in your hands, trusting you with helping them find what will work best.
Working with a start-up company comes with multiple advantages, so it’s good to remember to give them a chance instead of only working with bigger companies. While working with start-up companies, you’ll be able to experiment with new marketing techniques, which can ultimately help your agency grow as well, so don’t be afraid to lend a hand to your local businesses.
Social media is an integral part of any marketing company’s strategy today, and companies are making an effort to making sure they are utilizing social media as best as they can. When it comes to using social media platforms to advertise your brand, you might be wondering if it’s better to use the same video for each platform or if you should make each video explicitly tailored to a specific platform.
Facebook has been and still is the most widely used social media platform housing the most massive audience. When creating a video for Facebook, video production companies usually make them longer than Instagram videos, per se. These videos are meant to be packed full of information to help your audience learn more about your brand, services, or product. Facebook videos also work well when it comes to wider dimensions, and they can be played in full screen, as opposed to Instagram videos.
Instagram is the best social media if you want to take a more visual approach to your advertising methods. Photos and videos are the prominent and only content that you’ll find on Instagram, as opposed to Facebook where you can post written status updates. Instagram video should be kept to a minute maximum because short and direct content thrives more on the platform.
Video production companies utilize different video styles depending on the platform they’re going to be posting on to gain as much engagement as possible. Each platform has its own strengths and weaknesses that should be taken into account, and sometimes things like length and dimensions can determine how well your video does on a specific platform. Just make sure that you consider your tone, audience, and the purpose of the video before you start getting ready to post.
Whether you’re a 15-year-old girl or a 35-year-old father, we are willing to bet that when you get on Instagram, you watch at least some of the stories posted by those you follow. It doesn’t matter if it’s for the simple update you hope to see or the enjoyment you get from polls, there’s something interesting about Instagram stories.
As a social media marketing company, we can tell you that we LOVE Instagram Stories, but our reasons might be different from the typical Instagram users. More than showing followers what we’ve been up to, we like using stories because of the increased visibility, linkability, creativity and lack of penalty that comes with posting a story for 24-hours.
From the companies or influencers you follow, have you noticed the consistency in which they post content to their stories? There is a reason for this. As you may well know, the most recently published stories usually show up at the top of your timeline — there is an algorithm that affects whose story you will see, but we won’t get into that. In other words, by post periodically throughout the day, the more people will see your content.
It may be difficult to understand, but think about it… If you post stories at 2:13, 2:45, 2:47, and then at 7:07, the story posted at 7:07 will make your day’s ENTIRE story more relevant. Let us explain: when you post at 2:13, maybe a handful of people on the app around that time will see your story, but they will miss the next two if they get off before you start posting. However, if those same individuals get back on around 7:30, they will likely see your two earlier posts from 2:45 and 2:47, AND THEN your 7:07 post. Additionally, if someone gets on at 6:20 and then again an hour later, they might miss your first three stories because they are not as relevant, but once they get back on the next hour, your story becomes relevant again, and they might see all four stories.
Social media marketing companies understand this and will advise individual companies to post throughout the day for more visibility.
Beyond what posting throughout the day can do for a company’s visibility, social media marketing companies also love Instagram Stories for their linkability. An excellent feature that Instagram recently added to their arsenal of features for their stories is linking the story to a website. Companies selling shoes, t-shirts, headphones, home decor, etc., can get people to their catalog by merely sliding upon an embedded story that features their product. Not only will a story navigate the viewer to a website, but it can also take them to a post within their Instagram account. And the more eyes you get on your product or account, the better the branding.
No Penalty for Posting
Last of all, when you post stories, they are no repercussions. Yes, you might need to be careful not to post so much that your followers get annoyed with you, but, unlike regular posts, posting a lot of stories won’t affect the algorithm. Social media marketing companies see Instagram Stories as a threat-free way to help get more eyes on their clients’ products and webpages.
To get help from a reliable social media marketing company, contact us at Fusion 360 agency.
Asking why your company needs a brand video is essentially asking why your company needs branding — you need to tell the world (or your community) who you are and how they will identify your brand! Some reasons support this claim, and we can tell you what exactly those reasons are.
As an expert video production company that produces a wide variety of films and videos for ma-and-pa businesses or more giant corporations alike, we know why your company needs a brand video. Essentially, through a brand video, your company will be able to share its story, communicate its values, build trust and leave consumers wanting more. Let’s dive in, shall we?
Telling Your Story
People love authenticity, and highlighting things like how your company was established and how it functions is something everyone appreciates. The first thing producing a brand video will do lift the blinds and open the doors to others trying to learn more about your company. Doing this creates transparency, something today’s consumers are looking for (and something a video production company can help you with). Consumers want to know they are working with an honest business, and by telling raw stories from within the walls of your company, you will be able to show everyone who your company really is.
Communicating Your Brand’s Values
Next to people’s appreciation of authenticity is their admiration for depth. What we mean here is, whether you are getting to the heart of an individual or the core of a particularly juicy story, people love details. Getting to know more about how someone tics or how something works makes people feel a deeper connection with whomever or whatever they are learning about. A brand video that communicates the brand’s values allows viewers to get past surface levels and create a stronger relationship with the company. Depending on how well the video production company executes the video, consumers should know who your company is and what to expect for years to come.
It’s excellent to help consumers (and clients) know who they are buying from (or working with), but without building trust, why would they want to? Telling your company’s story and communicating its values is only useful if it evokes the right kind of emotions in the viewers. Video production companies should know how to make your company’s unique characteristics compelling. When a brand video is made right — when it opens the blinds and tells an original story and communicates who your company is — you are essentially building a bridge between your company and your consumers. This bridge is what allows consumers the ability to trust and connect with the brand, forming a stronger relationship.
Leaving Your Audience Wanting More
By telling a raw story and building trust with the viewers of your brand video, they are going to be ready for more! The more your audience connects with your brand, the more loyal to your company they will be, and the more loyal they are, the more they’ll anticipate the next release from your company.
In the end, a brand video made by a professional video production company will help your current consumers better identify with your company, and help build up your brand recognition among those who do know you. For help creating your brand video, contact us at Fusion 360.
When you think of an advertising agency today, you might think of tech-savvy millennials, macs and modern steezy office spaces. While this is becoming the new norm in the world of advertising, there are still various different types of marketing companies around, each specializing in different marketing aspects. Each one of these companies are also taking different approaches to the way they help their clients thrive in their respective industries.
Your company should always put marketing on the top of your priorities list if you want to see your business succeed, but you should also be informed of the different types of marketing that exist so that you know what is going to help your company grow. Marketing companies come in different styles, and here are some of the most common one’s today.
We’re leaders in the digital marketing world, but we’re not here to brag, we’re here to help you decide on a style. Digital marketing companies utilize the internet and social media to create efficient marketing programs that will help get your name out on search engines and social media platforms. These marketing companies can also help you develop or improve a current website, launch an e-commerce service and help mentor you on the ways of social media communication with your customers and potential clients.
Direct mail campaigns are still a thing, and direct marketing companies can help you plan and manage direct mail campaigns. They provide you with mailing lists based on your target audience, design and write mail letters and so on. Direct marketing companies also mail the items on your behalf and measure campaign success.
Marketing Communication Consultancies
These marketing companies plan and develop communications materials like brochures, newsletters, magazines and product guides. Marketing communication consultancies also provide writing, design and production services, as well as advise you on the types of communication materials you’ll need if you’re looking to do something like a product launch.
These marketing companies take the old-fashioned phone approach to marketing and act as a call center for your business. They call and receive calls from both current and potential customers to spread the word about your service or product.
These are the main types of marketing companies that you’ll still see today, and you should look into each of them to determine which one is best for you. But, if you decide to go the digital marketing route, do yourself a favor and give us a call here at Fusion 360 Agency. You won’t regret it.
Every company needs to create videos in order to successfully market their brand, but not every company has a video production team and THAT’S OKAY. There are video production companies capable to help any kind of company make the video they need. When these companies choose a fully functioning video production company, they benefit in multiple ways.
Here are five benefits of working with a video production company that combine to create a much higher-quality video overall.
When you start working with a fully-serviced production company, you may or may not recognize how there is almost no end to possibilities.Whether its finding locations or recruiting talent, competent video production companies have connections to everything needed within the industry.
Compared to a newer video production company or freelancer, you will notice just how knowledgeable legitimate production teams are. With a company that is fully stocked (or fully serviced), you receive a team with decades or even hundreds of years of experience through all the individuals involved. What this gives you is reliable workers who know what to do and will continue to find ways to function even better.
Full-service video production companies are not only resourceful and knowledgeable but also give you on-screen support with high qualities props or special effects. As needed, video production companies with full services should also provide you with on-screen options for things such as makeup, green screens, background props and more.
Top-Quality Visual Capabilities
You can expect that a full-service video company will give you the best lighting accompanied with the best cameras. If the company pulls out all the stops and employs full teams of writers, editors, gaffers, etc., then you can also bet that they will use the best lighting and camera equipment, giving the video the best possible visual capabilities.
Audio and Editing
With every aspect of the video production being top-notch to this point, it’d be out of place if the post-production portion was not, but that’s why you also benefit from a fully focused team that specializes in audio and editing work. Just like with the cameras, lighting, props and more, fully serviced video production companies will also have top-quality mics and editing gear. Once all the video and sound is captured, the audio and editing teams will make sure everything fits together as it should. Trust us, while the client’s pressure is enough to push everyone to do their best job, EVERYONE apart of the production relies on the editing team’s final touches. Therefore, you are going to get high-quality editing as well.
No matter the industry, companies that are fully stocked in all departments usually have little tolerance with incompetency, that’s why you can rely on a full-service video production company to produce the best possible video. To summarize, these video production companies can give brands all the connections they needed, innovative thoughts, direction and experience, any additional on-screen assistance, and the highest quality visuals and audio needed.
Animation has taken the world by storm, and no matter what form of media you prefer (whether it’s movies, video games or YouTube videos), all industries utilize animation to tap into unique target markets that will help businesses succeed. So, while animation is undoubtedly one of the most popular forms of video production, which style of animation do video production companies prefer, 2D or 3D? And more importantly, which style do audiences prefer?
You might already have a preference as to which you consider more effective when it comes to capturing your audience’s attention, but here at Fusion 360 Studios, we wrote this blog to compare the two styles and how they perform online.
Benefits and Drawbacks of the Two Styles
3D animation gives a production a sense of realism that 2D animation doesn’t. It also has a superior ability to portray movement. 2D animations are great because they cost less than a 3D production. 2D additionally offers quick save times, making them easier to produce due. While 3D animations are great visually, they can be limited to what your computer can do. Not to mention, they take more time, effort, recourses and money.
The Effectiveness of Graphics
Video production companies know that graphics help people learn and remember information more effectively than written text. In fact, here are the statistics that show how much more people are inclined to consume motion graphics and animated videos than blogs and articles.
72 percent of people would prefer watching a video rather than reading text.
Animations and graphics are remembered 21 days longer than static images and texts.
85 percent of people want companies to create videos rather than other types of content.
According to research, 3D experiences make people feel a deeper emotional connection to the video production than they do with 2D animation. It seems that 3D animations are more popular amongst the general public due to its more lifelike nature, so video production companies tend to stick to these types of videos to captivate their audiences.
If you’re looking to hire a video production company to help you create some high-quality animations for your next project, contact us here at Fusion 360 Studios. Our award-winning video team will help you create a digital masterpiece. For more on what we do, check out our website today!
The question often comes up of whether personal customer data should be used by marketing companies when it comes to conducting research for advertising campaigns. Some might argue that privacy is important and that marketing companies should refrain from asking for too much personal data from their potential and current consumers, but it’s important to keep in mind that without data, brands are going to be marketing blindly, resulting in poor engagement and unsuccessful campaigns.
Personal data is important to the success of marketing campaigns, and there are several reasons to support this claim. Here is why personal data should be used in marketing.
More Personal Campaigns
Privacy today is a major issue, and people want to feel safe on the internet. With that said, you’d think they wouldn’t want their personal data collected, right? Well, as it turns out, consumers crave personalization in their ads. The magazine company, D!gitalist, found that 65 percent of customers were happy to share their personal data with marketing companies. The reason behind this finding is because individuals enjoy receiving targeted ads more suited to their interests. Out of those people, 67 percent were willing to share their data if they received a benefit such as a discount or a coupon. Again, customers want personalization, and collecting data is essential in giving them what they want.
Personal Data Helps You Improve Your Tactics
Collecting personal data from different social media channels will help you determine which platforms are responding to your ads and how you can improve them on platforms that aren’t responding as well as others. Through this information, marketing companies can also build surveys to send out to their consumers to ask them how they think the company could improve.
Customers are Always Changing
Individuals’ taste in certain products change all the time, and if you don’t constantly collect new data from your consumers, you’re going to be using outdated information. You can’t expect to use 10-year-old information on the current generation, you need to stay up to date in order to attract new consumers. Failure to do so will result in missing out on finding a larger consumer base. Personal data collection helps you market to each individual group successfully even amongst ongoing changes in trends and interests.
If You Don’t Someone Else Will
Similar to staying up to date with data in order to attract new consumers, if you don’t, you will see your current customers change their loyalty. When you stand idly by, you will fall behind other companies all over the world as they continue collecting personal data and steal from your consumer base through their improved marketing techniques.
As you can see, collecting data is a must, and marketing companies should be using this tactic if they want to thrive in their respective industry. If you need help setting up a marketing campaign, give us a call here at Fusion 360 Agency.
Social media marketing companies are performing crazy amounts of research in order to better utilize the different online platforms. In the past research we have conducted, we have found ridiculous statistics! In fact, some of the information we recently looked up about YouTube is fascinating. So much so that we thought it’d be fun to show everyone some of the numbers we came across that will blow you away! Take. A. Look.
Five Stats on YouTube’s Popularity
The first stats we will share only emphasize how ridiculously popular YouTube is.
1.9 billion people — The number of individuals on YouTube each month.
3.25 billion hours — The number of hours watched each month.
#2 — YouTube is the second most visited website in the world.
300 hours per minute — The total number of hours uploaded to YouTube each minute.
There are social media marketing companies that focus on all sorts of platforms, but with these kinds of numbers, it would not be a stretch for marketing companies to focus solely on YouTube. Interestingly, a side-note statistic (that we aren’t counting on this list), of those 1.9 billion individuals, over 80 percent of the viewers come from outside of the United States of America.
Three Financial Figures
As our social media marketing company rolls out a couple of the dollar figures, just keep in mind that the first video ever uploaded to YouTube was on April 23, 2005. You will then see how quick YouTube was recognized as a perennial online website and how much it has blown up since — it’s WILD.
$1.6 billion — The amount Google paid to buy YouTube a little over a year after its inception.
$160 billion — Morgan Stanley’s estimated net value of YouTube by 2019.
From these numbers, we see that Goole recognized that YouTube was already a billion-dollar company and has made it one of the world’s most profitable companies. YouTube has increased its value on average by about $10 billion each year since 2005. Just to put this into perspective, today, YouTube is worth about the same as Disney.
Within YouTube’s empire, individuals also have the ability to make big money. Here’s our last financial stat:
$20-50 million — The estimated net worth of one YouTuber, PewDiePie.
It may not seem like much compared to the figures in the billions, but remember that this is just one guy in his twenties making videos.
Two Stats: Most Subscribers and Most Views
PewDiePie, or Felix Kjellberg (Swedish), fluctuates between having the most subscribers or somewhere close to it. Right now, he does not have the most subscribers on YouTube. While he may not be #1 currently, his main competitor is a huge corporation, not just some guy.
103 million — The number of subscribers T-Series has, the highest of any YouTube channel.
The most popular channel on YouTube right now is the Indian Music Label & Move Studio, T-Series. While they currently have the most subscribers on YouTube, they still do not come close to having the most views for one video.
6.2 billion — The number of times Luis Fonsi’s Despacito Ft. Daddy Yankee has been viewed.
Despacito’s next closest competitor isn’t even close (Ed Sharon’s Shape of You has 4.2 billion), but of the top-10 most viewed videos, all surpass at least 2.5 billion view counts and 9 of them are music videos (the only none music video is a random Russian-animated video, maybe for kids?).
As the stats cross between dollar amounts, time markers, ridiculous numbers in the billions, and some of the highest rankings, YouTube provides some of the most compelling stats. Social media marketing companies continue to help everyday companies with their deep knowledge and marketing abilities. If you need help with making a YouTube video for your company, contact us, Fusion 360, a video production and social media marketing company with the skills you need.
Storyboards are one of the most essential steps when it comes to creating a quality video production, which is why video production companies invest so much time in ensuring that they come up with a solid storyboard before they begin filming. Like a script, a storyboard helps guide the production in terms of how scenes need to be arranged and what it’s ultimately going to look like. Storyboards are essentially just scripts for the video production team.
Now that you know just how important these storyboards are, you might be wondering how you can get started on creating one for your next production project. Our video production team here at Fusion 360 Studios can help you on your storyboarding journey, so here are some tips to help get you started.
Start with a Template
Before anything, you’re going to want to set up a template for your storyboard. Without a starting point, it can be hard to know what you should do first, but templates act as the starting point for any video production project. Usually, this template will just be a bunch of empty rectangles in which storyboard artists fill in shot by shot. You can make your own or you can find templates online that you could print out.
Add the Script
The reason video production companies spend so much time on storyboarding is because it’s so much more than just drawing pictures, it’s providing ideas and visuals for the director and scriptwriters. Sometimes, these images are accompanied by short blurbs that end up being used in the script. Under each rectangle, you should add a line of script or dialogue that corresponds with the specific scene. This will help in the next step — sketching out the story.
Once you’ve filled in your template with the script, you’re going to want to sketch out what each scene will look like. This will help your team know what they need to include for each scene in terms of props, actors and which location you should be shooting in.
No good storyboard is complete without notes. These small additions can go a long way in ensuring a smooth production, and they include things such as descriptions of what’s happening in each scene, camera angles, movements and special effects.
Video production companies understand the importance of a good storyboard, so if you need help bringing your next video idea to life, don’t hesitate to call us here at Fusion 360 Studios. We have our video production game on lock and we’re ready to help you create something revolutionary.