Picking the Color for Your Logo

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Whether you live in quaint Utah or the Big Apple, your company logo represents your brand and its image. The simple sight of your logo can cause brand identification, relation and consumer interaction. Selecting the colors for this image is a job for your company and your advertising agency.

With the help of your advertising agency, you can select colors that appeal to your target demographic and send the messages that you want to send to your target audience. Select your colors carefully and design your logo with care. This symbol will come to stand for your company, and it will ultimately represent all that you stand for.

Start Marketing on Instagram Now

By | Social Media | No Comments

Social media platform Instagram has 800 million followers and counting. Adding another 100 million from April–September, they are constantly making connections and gaining users. The seven-year-old app has made great strides as a social media platform and as a marketing platform, turning inexperienced young adults into photographers and food bloggers. While doubling as a free advertising agency, Instagram has helped start thousands of careers and grow thousands of industries.

Location

An advertising agency, whether in Utah or any other state, can invite users into their workspace or company shop with the location feature. This humanizes the company and makes customers feel part of the brand. Additionally, a company like Disneyland, that highlights different things during the year, can heavily promote their location to show Disney fans how the decorated the park for the season.

Hashtags

Marketing firms can develop an entire advertising campaign around a hashtag. By simply posting the hashtag or asking your consumers to use it will bring a company’s profile a lot of traffic. A hashtag can be the voice that shares your company’s stance on a matter and lets customers interact with the brand.

Price Tag

Free. $0.00. Nothing. Nada. Instagram is free! Anyone can use Instagram as much as they want with zero cost to them. Of course, users can choose to sponsor a post, but it’s free to use otherwise. Nothing is better than free marketing.

Live Stream and Stories

The media has newer features called Instagram Live and Instagram Story. When a user “goes live,” followers get a notification and can watch them as they make the video. Many users use the live feature to interact with their followers. Followers can ask questions directly to the company that can be answered on the spot. Instagram stories are clips or images that are posted for 24 hours. This is a non-committal way to promote an event or share your travels. Agencies often do a countdown to a sale, store opening or countdown to an expansion announcement.

Sources:
https://www.cnbc.com/2017/09/25/how-many-users-does-instagram-have-now-800-million.html
http://mashable.com/2011/05/12/social-media-change-marketing/#33tv8eastmqd
http://time.com/4408374/instagram-anniversary/

Will AI Take Over the Marketing Field?

By | digital marketing | No Comments

Imagine a world where unnecessary work is controlled by algorithms. Businesses will save money from the lack of human work being done and harness the work that is completed. Artificial intelligence (AI) is slowly working its way into every field of work and eliminating work that is unnecessary and too extreme for humans. AI has even started to enter marketing firms.

The Rise of Digital Marketing

Here at Fusion 360, we understand the importance of digital marketing companies staying ahead of the competition. That’s why we see the value in AI. One of the tasks it can accomplish is the analytical part of marketing. Establishing people’s interests and what they’re consuming has never been easier. A simple algorithm runs through all the raw data that’s available and organizes it into an understandable language within hours.

If a human were to do this it would years of work to get it accomplished. The amount of raw data that would have to be characterized is easily chartered for you by an algorithm. Advertising salespeople, market research analysts and computer support specialists all have a high likelihood of AI making them obsolete. These are all vital careers for marketing firms as they dictate what ads should be created.

However, AI isn’t going to stop with only analytical careers. Writers are on the list of AI destruction. The Associated Press (AP) releases an estimated 3,000 AI written articles every quarter. Granted, AP only has the AI writing analytical stories, like sports games and stock updates, but the fact it can even write articles should worry writers everywhere.

What’s Next?

Marketing agencies have to understand that this shift is coming and need to take steps to work around it. But, until that time comes marketing agencies are here to stay. The transition might not even happen within the next two decades, but the change is coming nonetheless and we all need to be prepared.

Sources:
https://www.forbes.com/sites/jaysondemers/2017/05/18/will-ai-eventually-take-over-the-content-marketing-industry/2/#4437a3660319
https://blog.hubspot.com/marketing/jobs-artificial-intelligence-will-replace

Your Next Big Career Move

By | digital marketing | No Comments

Digital marketing agencies have popped up all over the United States. Now, colleges offer degrees in social media, digital marketing and all other kinds of web based subjects. There is a huge demand for digital skills and the market is skyrocketing. If you are wondering what you should study in school, or looking for a career change, at digital marketing agencies, here’s your answer.

Demand

The demand for digital skills is only going to continue to grow. The field of digital jobs is predicted to grow by 150,000 jobs by 2020—just over two years. But there won’t be enough professionals to fill them. If you are in school and wondering what to study, digital marketing can put you in a position to get a job quickly after you graduate.

Great Pay

Because the demand for digital marketing professionals is so high and there is a shortage of professionals, you can negotiate your salary. The average pay of a digital marketing manager salary is $68,000.

Always Progressing

Digital marketing agencies will progress with time and new technology. One day you may be working on one social network, like Facebook, and in the next year your platform of choice will be Snapchat. There are many different components of marketing that you could be a part of your everyday work.

These may include copywriting, web design, advertising, analytics, social media marketing, email marketing, inbound marketing and search engine marketing.

Fun Environment

Digital marketing is here to stay. There will still be people consuming products, and a demand for marketing and advertising for these products. While you are at work, why don’t you work at a fun positive environment? Many digital marketing agencies maintain a casual work culture, flexible hours and an informal dress code.

Digital marketing companies have endless opportunities with so many advantages. If you are looking for a career change, fun environment and want to constantly learn, digital marketing may be your next career choice.

Sources:
https://digitalmarketinginstitute.com/blog/progress-digital-marketing-career-find-happy-path
https://digitalmarketinginstitute.com/blog/10-tips-digital-marketing-career-advice

How to Market to Generation Z

By | digital marketing | No Comments

You have probably heard a lot about Millennials. Over sixty-three percent of Millennials have a Bachelor’s Degree. Forty-six percent count on social media when buying online. Forty-one percent of millennials have no land line, just a cell phone. Only 17 percent say a TV ad prompted them to buy something.

There are many ways digital marketing companies have changed their strategies to reach Millennials, but they aren’t the only up and coming generation. Generation Z is classified as those born in 1995 or later. With a new generation coming up, how do marketing agencies plan on reaching them?

It’s About Time

Generation Z tries to get through content quicker. Instead of scrolling through everything on their news feed, they tend to only want to see the popular ones. For example, when on Twitter, they will use the Moments of Twitter which puts the latest news in that area of interest. They also turn to influencers rather quickly. This way, they don’t waste as much time. Gen Z turns to influencers that share the same desires and traits as them.

Education and Work

Like Millennials, Generation Z understands the importance of going to college, but in a different way. Seventy-two percent of Generation Z would like to see colleges let them design their own courses and majors. While everyone things Millennials are the people to hire at digital marketing companies, think again. Gen Z has grown up with technology their entire life. They know how to stand out from the crowd better than Millennials do.

How to Reach Them

How can digital marketing companies reach Gen Z? Generation Z is already very knowledgeable in technology. They don’t do well when it looks like you are trying too hard. Don’t try to be too trendy, but look at trending topics. Brainstorm an original and funny way to reach them.

It is important to be authentic. A good way to reach Gen Z is reaching out to the influencers they follow.

Resources: http://socialmarketing.org/archives/generations-xy-z-and-the-others/

https://www.inc.com/ryan-jenkins/generation-z-vs-millennials-the-8-differences-you-.html

Trends Defying Digital Marketing

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Digital marketing began in 1981 when IBM launched the first personal computer. In the 1990’s there were 16 million Internet users who spent an average of 30 minutes online at a time. By 2002, the users of the Internet skyrocketed to 558 million. By 2007, the first smart phone was born.

Nowadays, Americans spend upward of 11 hours online each day either on their mobile devices or laptops. Sixty seven percent of people check their phone without the push of a notification. From the time the first computer was launched to now, digital marketing companies have drastically changed the way they reach their audiences. It will continue to change and advance.

No Longer a Human’s World

Most companies understand this view, but some companies are still rather slow to accept it. We have a lot to learn from the companies that have been around for a long time and are well established. But the times have changed.

Bigger companies need to take note and learn from the startup companies. Businesses today have to embrace the data they engage with daily. At IBM, they launched a website called THINK Marketing. This is a place where employees, and marketers can learn about what is new and what is next.

Social Influencers Are on the Rise

There is so much information available to consumers. We, as humans, can’t process all of it. Now, it is becoming more and more popular to seek other consumers purchases. A person’s most valuable shopping partner is no longer their best friend, but rather their phone, fully equipped with exactly what their peer expert’s recommendations.

Pictures Are Worth a Thousand Words

At digital marketing agencies and marketing firms, words are out and pictures are in. Videos and visuals have skyrocketed, especially amongst Millennials and Generation Z. Pictures are the new way to share information. Advertising agencies should share more visual content because that is what consumers tend to gravitate towards. Consumers want visuals that are live-action, storytelling and authentic.

Sources:
https://blog.marketo.com/2016/12/10-trends-that-defined-digital-marketing-in-2016.html

Digital Marketing Trends Overtaking The Beauty Industry

Essentials to a Good Website

By | web development | No Comments

It’s the era of digitization. You buy clothes online, order food through the web, even watch tv in the digital world. There are thousands of websites being launched everyday. Though it’s gotten easier to create them, it can be difficult to stand out. As you create your own, how do you thrive?

Hire an Agency

The simplest answer is that digital marketing agencies specialize in website design. They do this work daily. It’s probably in your best interest to contact a digital marketing agency in Utah, like ours, to see what we can do to build the best website and increase traffic to keep your business booming.

Simple Navigation

Easy to understand and use navigation is crucial when creating a website. If your website is too cryptic, it will be a huge turn off to viewers. Your customers should be able to easily navigate and understand what action they should be taking on the website. There should be familiar pages on your site, including: Shop, Contact Us and About Us. The more user-friendly the website, the more viewers will stay on the website.

Social Media

Digital marketing agencies across the globe work tirelessly to bring the newest and most effective tactics to their social media marketing. If you aren’t doing any sort of marketing on social media, you could be missing out on many viewers. Promote your social media profiles on your website. This is an easy way to get quick follows.

Important Information

Make the most important information easy to find. It’s easy to get carried away with visuals. A picture’s worth 1,000 words, and all websites have caught on to that. It’s all about finding balance. For example, if it’s the website of a restaurant, include important aspects like the address, menu and prices.

Good Hosting

It is important to find good host when creating website. If you don’t have a good host and your main page is loading slowly, it could be a real turn off for viewers — especially since attention spans are shrinking. It may be an expensive investment, but it will be worth it at the end of the day.

Sources:
https://offers.hubspot.com/four-essentials-of-website-design
https://design.tutsplus.com/tutorials/9-essential-principles-for-good-web-design–psd-56

Best Time for an Internship

By | digital marketing | No Comments

College is starting up again. It’s an exciting time of year. Everyone is signed up for classes and heading back to campus. Fall semester is a fun start to make new friends and cheer on your college football team. While cheering on your college football team with all of your friends is probably the highlight of your week, you are at college for a reason- to get a degree.

While you are working towards your degree, you may wonder what kind of degree and experience you need to land your dream job. Usually this includes an internship. When is the best time to get an internship? If you want to work for an advertising agency or marketing firm, how many internships do you need and when should you start them?

When to Apply for an Internship

You can apply for an internship as early as freshman year. Students typically start an internship during their junior and senior year. This is usually in hopes the internship can lead to a job offer. More and more students work with the same company they did their internship with. If students perform well at their internship, they can be hired on part time and then go full time once they have finished up their degree.

Some of the internships with bigger companies may require you to have previous experience. If you are interested in interning for a big advertising agency, find out the requirements for that internship. If you need experience before, plan ahead. Get the experience before you apply.

Internship Credit

Some universities require students to receive internship credit to earn their degree. If this is the case for you, it is necessary to plan ahead. Schools will not award you credit for a past internship. Students have to take the internship class in conjunction with the actual internship. Reach out to employers you would like to intern for well in advanced. For example, if you want to complete your internship in the fall, register for the class and contact the employer in the spring to plan ahead.

Resources: http://www.internships.com/student/resources/prep/should-i-intern-as-a-college-freshman

https://www.hercampus.com/life/academics/should-you-do-internship-during-semester

The Power of Social Media During Hurricane Season

By | Social Media | No Comments

Hurricane Harvey hit on August 25th, 2017. Homes flooded and streets quickly turned into canals, which boats floated down to rescue people. The damage done to Texas is unspeakable, and was quickly followed by Hurricane Irma, which tore up Florida. In fact, Hurricane Maria is well on its way to cause similar damage. Social media has become a tool that saves lives in these situations.

Donate Now

Everyone that wants to help victims of these hurricanes but can’t physically get there to make things better now have the power at their fingertips. There are digital marketing companies, marketing firms, celebrities and social media influencers trying to raise money for hurricane relief to get families hit by devastation back on their feet. A simple text is all it takes to donate.

“Please Send Help”

Many victims turned towards Facebook and Twitter for help. As the water continued to rise, families searched for help on social media platforms. People that were stuck in their house and needed rescue got on social media platforms and used hashtags like #HelpHouston and #sosHarvey. People took their own personal boats to help rescue neighbors and strangers. Social media played a role in saving Texans lives.

Raising Funds

Here in Utah, there have been companies selling necklaces, shirts, and anything of the sort. All proceeds they make will be donated to the victims of these record breaking hurricanes. There are social media influencers gathering money and taking it to the damaged cities to be hand delivered to families who need it most. Celebrities have used social media to share how they have donated and encourage others to do the same.

As times get tough and hurricanes destroy the towns we love, the people of the United States of America continue to band together through any digital means to help. From website design to flying to Texas to volunteer, we show time and time again that money isn’t the only help we’re ready to provide.