Essentials to a Good Website

By | web development | No Comments

It’s the era of digitization. You buy clothes online, order food through the web, even watch tv in the digital world. There are thousands of websites being launched everyday. Though it’s gotten easier to create them, it can be difficult to stand out. As you create your own, how do you thrive?

Hire an Agency

The simplest answer is that digital marketing agencies specialize in website design. They do this work daily. It’s probably in your best interest to contact a digital marketing agency in Utah, like ours, to see what we can do to build the best website and increase traffic to keep your business booming.

Simple Navigation

Easy to understand and use navigation is crucial when creating a website. If your website is too cryptic, it will be a huge turn off to viewers. Your customers should be able to easily navigate and understand what action they should be taking on the website. There should be familiar pages on your site, including: Shop, Contact Us and About Us. The more user-friendly the website, the more viewers will stay on the website.

Social Media

Digital marketing agencies across the globe work tirelessly to bring the newest and most effective tactics to their social media marketing. If you aren’t doing any sort of marketing on social media, you could be missing out on many viewers. Promote your social media profiles on your website. This is an easy way to get quick follows.

Important Information

Make the most important information easy to find. It’s easy to get carried away with visuals. A picture’s worth 1,000 words, and all websites have caught on to that. It’s all about finding balance. For example, if it’s the website of a restaurant, include important aspects like the address, menu and prices.

Good Hosting

It is important to find good host when creating website. If you don’t have a good host and your main page is loading slowly, it could be a real turn off for viewers — especially since attention spans are shrinking. It may be an expensive investment, but it will be worth it at the end of the day.

Sources:
https://offers.hubspot.com/four-essentials-of-website-design
https://design.tutsplus.com/tutorials/9-essential-principles-for-good-web-design–psd-56

Best Time for an Internship

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College is starting up again. It’s an exciting time of year. Everyone is signed up for classes and heading back to campus. Fall semester is a fun start to make new friends and cheer on your college football team. While cheering on your college football team with all of your friends is probably the highlight of your week, you are at college for a reason- to get a degree.

While you are working towards your degree, you may wonder what kind of degree and experience you need to land your dream job. Usually this includes an internship. When is the best time to get an internship? If you want to work for an advertising agency or marketing firm, how many internships do you need and when should you start them?

When to Apply for an Internship

You can apply for an internship as early as freshman year. Students typically start an internship during their junior and senior year. This is usually in hopes the internship can lead to a job offer. More and more students work with the same company they did their internship with. If students perform well at their internship, they can be hired on part time and then go full time once they have finished up their degree.

Some of the internships with bigger companies may require you to have previous experience. If you are interested in interning for a big advertising agency, find out the requirements for that internship. If you need experience before, plan ahead. Get the experience before you apply.

Internship Credit

Some universities require students to receive internship credit to earn their degree. If this is the case for you, it is necessary to plan ahead. Schools will not award you credit for a past internship. Students have to take the internship class in conjunction with the actual internship. Reach out to employers you would like to intern for well in advanced. For example, if you want to complete your internship in the fall, register for the class and contact the employer in the spring to plan ahead.

Resources: http://www.internships.com/student/resources/prep/should-i-intern-as-a-college-freshman

https://www.hercampus.com/life/academics/should-you-do-internship-during-semester

The Power of Social Media During Hurricane Season

By | Social Media | No Comments

Hurricane Harvey hit on August 25th, 2017. Homes flooded and streets quickly turned into canals, which boats floated down to rescue people. The damage done to Texas is unspeakable, and was quickly followed by Hurricane Irma, which tore up Florida. In fact, Hurricane Maria is well on its way to cause similar damage. Social media has become a tool that saves lives in these situations.

Donate Now

Everyone that wants to help victims of these hurricanes but can’t physically get there to make things better now have the power at their fingertips. There are digital marketing companies, marketing firms, celebrities and social media influencers trying to raise money for hurricane relief to get families hit by devastation back on their feet. A simple text is all it takes to donate.

“Please Send Help”

Many victims turned towards Facebook and Twitter for help. As the water continued to rise, families searched for help on social media platforms. People that were stuck in their house and needed rescue got on social media platforms and used hashtags like #HelpHouston and #sosHarvey. People took their own personal boats to help rescue neighbors and strangers. Social media played a role in saving Texans lives.

Raising Funds

Here in Utah, there have been companies selling necklaces, shirts, and anything of the sort. All proceeds they make will be donated to the victims of these record breaking hurricanes. There are social media influencers gathering money and taking it to the damaged cities to be hand delivered to families who need it most. Celebrities have used social media to share how they have donated and encourage others to do the same.

As times get tough and hurricanes destroy the towns we love, the people of the United States of America continue to band together through any digital means to help. From website design to flying to Texas to volunteer, we show time and time again that money isn’t the only help we’re ready to provide.

Keeping Up With Digital Marketing Strategies

By | digital marketing | No Comments

There isn’t a day that goes by that we aren’t blown away by some new technology. There is so much innovation that you’re probably numb to the feeling of getting your mind blown. However, don’t let this daze of amazement paralyze you from implementing all the best digital marketing strategies you can.

If you are unsure how to implement new tactics brought on by recent developments in technology, talk to your local advertising agency in Utah.

We’ll Keep You Up to Speed

Even among marketing agencies, the rate of change is so fast that some are falling behind. Many firms get complacent and stick to online marketing tactics that worked really well last year, but that don’t really perform the same now. One year doesn’t seem like a long time. But in terms of technology, this is a lifetime.

That being said, if you or your advertising agency is getting complacent—even just a little bit—it’s time to switch agencies. Start shopping around and find an agency that isn’t afraid of the ever-changing digital marketing atmosphere.

The Keeping-Up Game

Keeping up on marketing tactics isn’t as easy as you think. It’s not like there is a yearly publication telling marketing agencies what they need to change to be successful. Now, when big game changers shake up the marketplace anything can happen. Good agencies will see this as an opportunity, while lazy firms will bury their heads and pretend life goes on—business as usual.

The good agencies are employing the trial-and-error mentality and managing to stay on the cutting edge of success. This is the kind of agency that you want for your online marketing.

Who can say how the marketing game will change in the days to come? But that’s why you need to do your marketing with an agency that isn’t afraid of change. On the contrary, marketing companies should thrive in fluctuating situations that force them to be creative.

Sources:
https://www.business.com/articles/how-to-keep-up-with-digital-marketing-trends/

The Top Challenges in Marketing

By | SEO | No Comments

Inbound marketing is an innovative way of reaching consumers. Instead of attempting to appeal to everyone, it focuses on those consumers who will find the product relevant and necessary to their own lives. Some of the more popular forms of this marketing style are blogs, social media and web searches. Marketing companies are beginning to become more creative than ever as they examine the industry and brainstorm ways to combat complications.

In a survey of 4,500 marketing and sales professionals, HubSpot asked about inbound marketing. Here is what they said regarding the challenges in marketing and what they plan to do to face them.

What Can Snapchat’s Dancing Hot Dog Teach You About Augmented Reality?

By | Social Media | No Comments

If you have been on the Internet at all recently then you have probably seen several memes involving Snapchat’s new dancing hot dog filter. From hot dog mirror selfies to dancing in compromising situations, the Snapchat hot dog filter has been there through it all.

At an advertising agency, it is essential to know everything that’s possible in the web development world as well as advertising as a whole — this includes augmented reality and dancing hot dogs.

The Future of AR

This hot dog is proving to be the future of augmented reality (AR), which is the integration of technology and digital information within the user’s environment by superimposition.

Though the dance moves this hot dog depicts aren’t much, they are ahead of their time. The hot dog is the first character that uses the company’s 3D “World Lens” technology. This allows the creature to act as a fully developed creature inside the Snapchat camera lens. It sits on items and surfaces in front of you while people walk around it and reach out to grab it as if it was actually there.

The Competition

Snapchat is continuing to push its AR capabilities forward, however Facebook, Apple and Google are also working at the speed of light to catch up with the dancing hot dog.

Facebook has begun refocusing its AR efforts to make up for lost ground in its battle with Snapchat. Facebook’s AR platform has also created high-powered graphics that can turn everyday objects into whimsical and unearthly experiences. Only early in its AR journey, Facebook is expecting to pull ahead of Snapchat as the leader in augmented reality.

With technology constantly booming and accelerating faster than a Ferrari, marketing agencies have to make sure to stay ahead of the game and be one step ahead of the technology so they don’t fall behind and get left in the dust of augmented reality.

Sources:

http://adage.com/article/digital/snapchat-s-dancing-hot-dog-means-future-ar/309875/

https://www.forbes.com/sites/curtissilver/2017/07/12/snapchats-dancing-hot-dog-questions-its-existence-while-snap-stock-slides-further-into-the-abyss/#1ec1baa380d1

http://whatis.techtarget.com/definition/augmented-reality-AR

Elements for the Best Ad

By | advertising | No Comments

Advertisements were created to promote a product, service or event to the public in an engaging, exciting and interesting way. Ads are composed of a headline, a graphic or two and a message. An advertisement can be used on multiple mediums from newspapers to online popups.

If you are interested in designing an ad for your company, you can either design it yourself or hire an advertising agency to design it. Either way, if you want the best advertisement, it’s important to have the five key elements. The creation of the perfect ad may be difficult, but with the help of experts, it can be done.

Evolution of Advertising

By | advertising | No Comments

Even though advertising agencies have been around since 1864, advertising itself has been around much longer. Advertising can date back to the Egyptians carving public notices on steel in 2000 B.C. Since then, it has progressed to the age of the internet and digital marketing agencies.

Before

The age before the internet is what we would call traditional advertising. This was when advertisements were on the radio, between TV shows, and on billboards lining the highways.

Whether it was cigarettes, body soap, or an alcoholic beverage, characters were built around brands. The idea was consumer connection. The consumer could connect the character to whatever brand or product they were trying to sell. An example of this is Tony the Tiger on Frosted Flakes. Even today, Tony the Tiger is still on every cover of Frosted Flakes cereal.

Now

Now, advertising has changed entirely. The motives of advertisements have completely changed. Instead of selling a product, advertisements now provide the solution to whatever the consumer’s problem may be.

There are still traditional advertisements on TV, but we live in an age of internet and ad blocking. Audiences are choosing to not watch commercials. Anyone who gets on the internet is bombarded by advertisements. On platforms such as Hulu, consumers can pay to not have to sit through ads. So how are digital marketing agencies supposed to reach consumers?

Now, consumers don’t trust advertisements as much. The best way to reach a consumer is to build trust with them. Consumers have become a part of advertising and not just an onlooker.

A good example of this is GoPro. GoPro releases videos of user-created content. They release a few ads saying, “buy our product”, but the rest of the content is created by the consumer. The biggest change from traditional advertising to now is that people trust people, not brands.

Resources: https://www.marketingweek.com/2010/11/09/brand-characters-can-bring-home-the-bacon/

http://mashable.com/2011/12/26/history-advertising/#SrCn6B4NU5q2