5 Benefits of Hiring an Award-Winning Video Production Company

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So, you’re ready to commit to and film your video, whether it’s a commercial or just a recreational film, you want to get started as soon as possible. You personally don’t have a lot of experience in filming and editing, so you’re looking for video production companies that can help you out. There are a lot of reasons you should hire a video production company, but more specifically, there are a lot of reasons you should hire an award-winning video production company. They can help you create a video with quality out of this world and take a lot of the weight off your shoulders. Here are our top five benefits of hiring an award-winning video production company over one that has no awards.

Credibility

Obviously, if you are talking about award-winning video production companies, the awards are kind of a big deal. Awards show that these companies are credible and know what they are doing, and different awards have different sets of criteria video production companies have to match to be eligible for the said award. Knowing that the video production company that is or will be working on your video has past work that has not only passed these sets of criteria but won an award will help reinforce your confidence in their work.

In short, these awards recognize companies’ excellence and can demonstrate their excellence over long periods of time. Credibility is key when looking for video production companies, and looking at past awards is a great way to measure if a company is credible or not. Credible companies will be able to deliver what they promise when they promise it. You won’t have to worry about flakes or unreliable people; awards speak volumes. Here are just a few of the many awards we have won here at Fusion 360 Studios:

-One-time W3 Award winner

-Three-time Davey Award winner

-One-time Webby Ward winner

-Three-time Emmy Award winner

-One-time Mercury Award winner

-Twelve-time Telly Award winner

Practice Makes Perfect

As of this year, Fusion 360 Studios has been in business for 15 years! You don’t become an award-winning video production company overnight, or with your first video. It simply takes time. It takes trial and error and mistake after mistake until you finally find your groove. Once you do find your groove in the video production world, you start winning awards. And once you’ve started winning awards, you know you are doing something right.

So, what is the benefit in this case for you as a client to hire an award-winning video production team? Since these companies have been in business for a while, you don’t need to worry about being the guinea pig you might be at a newer business. Award-winning companies know what works and what doesn’t; as they say, practice makes perfect. Award-winning video production companies are about as close to video perfection as you can get. We have learned from our mistakes in the past and as a result, are going to help you have the smoothest possible production experience. Our process, content, and teamwork is the next level, and this will help make your video thrive.

The Process

Award-winning video production companies must be doing something right if they are winning all of these awards, right? One of the biggest things these experienced video production companies have an advantage in is the video production process as a whole. Similar to the practice makes perfect point above, experienced companies will know the best way to film your video. Since they have experience, they will know if your specific type of video will need extra time brainstorming if it will be better outdoors, and if you should schedule a few extra days of filming just in case there are certain technical difficulties.

Knowing these things ahead of time will not only save you and your team time and stress but also money. Last minute decisions, purchases, and changes add up in cost very quickly; something like hiring your whole crew for one extra day can cost hundreds if not thousands of extra dollars. Accidents happen, plans change, and things come up, you can’t always know how everything is going to turn out, and everything won’t always go seamlessly. Award-winning video production companies will know what to plan for since they have seen so many productions before. They simply know what works and how to best plan for mistakes, saving you time, money and stress.

Past Clients

Another really beneficial thing you get when hiring an award-winning video production company is that you have past client’s work to look at. Before even hiring the company, you can look through their portfolio and past work to see if you like what they do. You need to be able to work with a company that films and produces videos that fit your vision and style, so knowing what kind of work they do is crucial. You can also talk to the production company about including certain aspects that were in other videos that you liked into yours. Your video should turn out the way you want it to. Knowing what certain companies can and will do, along with what they have done in the past can help make the process smoother.

Client testimonials are also a great thing you can benefit from when looking into video production companies. No one knows what you are going to be going through as a client better than other past clients will. You can talk to them and see if their experience was good if the company accomplished all that they promised if they were timely and other questions you may have. Overall, having past clients and past work to look at is a great way to see if a certain video production company is the one for you. Check out some of our past work here.

Passion

The last and final reason hiring award-winning video production companies is a good idea is because they simply have the passion you need. We haven’t worked for 15 years straight for no reason. We are passionate about film, and this passion shines through in our work. The time and energy we take to make sure every video we create is the best quality that we can offer is crucial to us. Working with people that actually want to be at work and do their job will make not only your video better, but your time more enjoyable.

Through our passion, we have also created a unique way we go about our video production. We approach the process through our strategic brand messaging-mindset. This helps our clients get their video out in the world after filming and to make sure their film actually captures what their company is all about. Click here to learn more about the importance of creating a consistent brand. A lot of people create these amazing videos and commercials that are top-notch quality, but they lack in the aspect of branding and marketing their films. Video production companies that can ensure quality videos, brand incorporation, and after-film marketing are the best.

Overall, we hope we have made it clear to you why it is beneficial to hire award-winning video production companies over companies that don’t have awards. Award-winning video production companies have the credibility, have lots and lots of experience, know the ins and outs of the video production process, have a list of past clients and work you can look at, and they are passionate about their work. If you are looking to hire an award-winning video production company, contact us here at Fusion 360 Studios today. We’ll always ready for a new challenge.

Video Marketing: The Definitive Guide

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It’s no secret that company trends are starting to lean more toward videos over anything else. There are quite a few reasons for this shift: search engines favor videos, they get more shares on social media and they can help boost your brand extremely well. Not to mention that they are fun to make and create an approachable vibe for your company. Since there is a lot that goes into video production and marketing, we have created a video marketing definitive guide to help you along the way.

Why Invest in Video Marketing?

The first thing a lot of people ask when talking about video marketing is why? Why should I spend my money on this and why is even worth it? Well stated simply, it is very important and video marketing is totally worth it. Video production is directly linked to an increase in sales; people like videos. They are a lot easier to learn from and tend to be more interesting to us because of all the visuals. As a result, if your company takes the time and money to invest in video production services and create a high-quality video, your sales, along with website traffic, are likely to increase.

Videos also build trust, a key foundation of sales of any kind. Clients and customers need to be able to trust that you as a company have their best interest at heart and are willing to help them. A video is more likely to ignite and show emotion than text is. Because the viewers can either see other people or hear their voices, the trust you are striving for will come quicker. It is easier to see your company as people rather than an entity or some robot that emails back and forth with people- even if they are actors!

Video marketing is also good because like we mentioned earlier, search engines love videos. For example, you are 53 times more likely to show up on Google’s first page of results if you have a video. This can be tied to the fact Google bought Youtube a while ago. Video marketing is also a lot more mobile-friendly, meaning it is easy for people to access on their phones and tablets. The majority of people watch videos from their phones or mobile devices versus a computer, so naturally, you want your content to be able to be viewed on mobile devices.

Video marketing also makes it easier to explain things. You can fit a 1500 word blog in about a one minute video. Since people tend to have shorter attention spans, having all the information people need to learn within a few minutes makes it a lot easier for them to grasp than having a huge blog post to read. Not only will they have a harder time understanding your point, no one wants to read a really long article. Basically, simplicity is key and makes everyone’s life easier. Video marketing is also a really good way to showcase your product in a desirable way. With the right music, lighting, and angles, you can make anything, even a roll of toilet paper, look amazing.

How to Start

After you understand why you should incorporate video marketing into your business, you may be wondering how to go about it. There are a few steps to take to make a quality video and the biggest and most important is to hire video production services. Video production companies know the best ways to create videos that will leave a lasting impression on the viewers.

First of all, these video production companies have the skills and ability to create high-quality films. A low-quality, quickly thrown together video simply won’t get the same results as a well thought out one will. Viewers can see the difference, so spend a little bit of money and invest in video production services. They know what looks good, what types of equipment you may need, what visual effects will be beneficial, and what editing software will be best. They will also know how to incorporate branding into the video, a crucial part of keeping your company relevant. Learn more about branding here. Overall, the expertise and skill you get from video production companies are unmatchable.

Another part of hiring a video production company that is unmatchable is their experience. Sure, anyone can google how to make a good video and learn a few tips, however, experience can’t be learned so quickly. It takes time, and good video production services have been around and gained this experience. Even though you can’t plan for disaster or mishap, these video production companies, thanks to their past experience, know how to best address the issue. They can also judge if a certain shot will be better indoors versus outdoors or if the microphones need to be closer to pick up on certain noises or not. 

Once you hire a company, you can start planning out what you want to do. These video production companies will follow the typical stages of production: pre-production, production, and post-production. A big thing to remember is that even though you have hired experts to help, your voice should still be heard. After all, it is your video so your ideas should be included. In fact, good video production companies will make an effort to include your vision in the video, accommodating as necessary.

What Kind of Video Should You Make?

Lastly, let’s talk about some ins and outs of video marketing. First of all, there are so many different kinds of videos you can make. From demos to informational videos, there are endless options of how you can combine video and marketing into one thing. Depending on which video you decide to film, you can put it on different platforms. Remember to keep your audience in mind when filming and when posting, do what will help you get the most views and benefit your company the most.

Over time, you can track which videos get more views and entice more engagement so that you know what type of videos you want to spend your time on. In fact, before you even publish your video, you should set some measurable goals. If your goal is specific, you will be able to adjust it for the next video based on your results. There are a lot of ways to measure the success of your video: views, comments, shares, how many sales are linked to the video, completion rates and more.

Patience and consistency are key to successful video marketing. You won’t get the results you want overnight, and it takes time. In fact, trial and error are one of the best ways to do this. You can see what video lengths are the best and get the most engagement.  Again, video production companies can help you figure out which elements work best for you.

Overall, there is a lot that goes into video marketing, so it’s ok if you are feeling a little bit overwhelmed. But, it is important for your company to stay on top of current trends to keep your traffic and sales high. The best and easiest advice we can give you is to hire video production services to help with all of the stages. Don’t be afraid to experiment with different types and styles of videos. If you are ready to try the new and important video marketing but don’t know where to go next, contact our video production team here at Fusion 360 Studios today. We’re experts when it comes to creating award-winning videos.

What Makes a Top Advertising Agency?

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Brands rely on the most reliable advertising agencies to get them through to consumers in style and with efficiency. When it comes to digital marketing, companies like to know that they’re in good hands and the agency they hire will produce the results that they need to thrive in their respective markets.

So, what do you, as a brand, look for in an ad agency? When you’re comparing the best advertising agencies around, you should take multiple characteristics into account. Here is what sets apart the top advertising agencies from the rest.

A Talented Staff

You can’t have a successful agency without a talented staff. From writers to SEO managers and a creative team, A talented staffs’ work is reflected in their work. It’s important to assemble an effective and irreplaceable team because the work of each individual significantly relates to how much their clients’ businesses will grow.

Impeccable Communication

You can have all the talent in the world, but if your team isn’t communicating, you’ll see that your work will begin to suffer. Not only is internal communication crucial, but also the communication between the agency and the client. Generating solid communication enables the best advertising agencies the ability to keep up with client demands and depend on trust between the two parties through the bond they create. If the work and communication are there, then the client’s vision will be fulfilled.

Digital Presence

The best advertising agencies are those that embrace change. Traditional marketing is still around, but more people today are consuming their media through digital platforms. Ad agencies should be able to keep up with trends seen in the digital world and morph their work into something that will thrive amidst their clients’ audiences. 

Honesty and Transparency

The best advertising agencies value their clients and do everything to ensure their success. Two more key factors successful advertising agency have are honesty and transparency. An agency must be honest and upfront with their clients if they want to create that client-to-agency bond. It is important for agencies to make sure that their client is kept in the loop when it comes to anything regarding their business. From being able to look at analytics to being involved in the revision process, the client should feel as they have a say in what content goes out into the internet, and respectfully so.

The best advertising agencies take these factors and use them all to ensure quality and efficiency within their agency. If you’re looking to hire one of the best advertising agencies around, contact us at Fusion 360 for all of your digital marketing needs.

Corporate Videos: The Ultimate Guide

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Corporate videos are a big deal. They can help drive more traffic to your website, get you more customers, and help your brand become more relevant. Though all of these things are awesome, things all of us want, the process of creating a corporate video can be intimidating. There are a lot of things that need to be done before you can successfully release a video. Promotional video productions don’t need to be chaotic or confusing anymore because we have created a corporate videos ultimate guide to help you step by step create your dream video.

        

What is a Corporate Video and Why Do I Need One?

Corporate videos are simply videos that are created for a company. Their main purpose is to promote the company and contribute to their brand. Branding is a huge part of corporate videos, but we will talk about that more in detail later on, so hang tight. These corporate videos can be created for internal uses for the company, like instructional or announcement videos, or external uses for everyone else, things like marketing or recruiting videos.

The main reason you should invest in creating a corporate video is that it can help promote you and your company; it is one of the best ways to promote your business. Have you noticed that whenever you search anything, videos are one of the first things that pop up? Google loves videos, and it’s no wonder why. They are an easy and entertaining way to get information across to people. By not making corporate videos, you are actually hurting your company, more than you probably realize.

Hiring a Video Production Company

After you decide you want to film a corporate video, hiring a video production team is important. Promotional video productions can be quite the process. It can cost a lot of extra money and stress to do it all on your own, especially if you don’t have past experience with corporate videos. There are a handful of reasons you should consider hiring a promotional video productions team. Here are just a few of our top reasons.

First and probably most important, video production teams have experience and know what they are doing. This fact alone will save you so much money and time- two very valuable things. These companies have learned from their past mistakes, so they know how to avoid these mistakes now. They also know what looks good when it comes to motion graphics. Their experience will help make your video unique and next level when it comes to quality.

Next, these companies have sets of fresh eyes. Though this may not seem like a huge deal, it really can make or break the success of your video. You may not realize that you are planning on using lingo only understood by people in your field of work, or your products aren’t explained enough to convince people to buy them. Video production teams will be able to come in with a fresh set of eyes and see the video the way others will.

Hiring video production companies comes with so many benefits, we couldn’t possibly fit them all here, so you can learn more about what video production companies can offer here and the benefits of hiring these companies here!

Branding

See, we told you we would come back to branding. Branding is one of the most important things you can do for your company, whether you are filming corporate videos or not. First of all, branding improves recognition. Think of things like the Nike swoosh or the golden arches of McDonald’s, no matter where you are in the world, people will recognize these brands. These are examples of super successful branding campaigns.

Another reason branding is important is because it creates trust. People are more likely to trust a company that has consistent and credible branding rather than a company that has no branding. People are also more likely to hire or buy from you if they have heard or seen your company brand before. Even if it is a subconscious thing, science proves they are more likely to go with your company over another random one.

Branding doesn’t need to be hard. If you aren’t sure how to create a brand or how to maintain and include your brand into your content, hiring a digital marketing agency could be a very good idea. These companies will be able to work with and help improve the brand you already have, show you how to incorporate your pre-existent brand more frequently, or help you brand your company from the start. They will be able to help you no matter what stage your brand is at. Contact us here at Fusion 360 Agency if you need help with brand development, we would love to help you!

Stages of Production

There are three stages of production that need to take place whenever you are filming. It is important that you follow these stages to ensure the success of your video. Here is a quick break-down of the stages.

The first is pre-production. Pre-production is everything you need to do before you begin filming. From script writing to casting, pre-production is a vital step to the success of your video. Putting the time in here at the pre-production phase is how you are going to get the good results at the end. In essence, pre-production planning for mistakes before they occur in the production stage. No one ever complained that they were too prepared for anything.

The production stage is just that- the production of the video. This is when all your planning starts to come to life. You actually get to see your hard work pay off. Shooting your video can take a couple hours to a few days, it depends on how well you planned if you and your team have video production experience, and how long and complex your video is going to be.

Post-production is the last stage in promotional video productions. This stage includes everything you do after filming. From editing the motion graphics to advertising and marketing the video. We will touch on the marketing aspect of corporate videos in the next step, so hang tight again. Editing, like filming, can take different amounts of time. Be aware that it can take a really long time if you have a lot of edits you want to be added into your video.

Promoting Afterwards

Let’s say you have finally finished your video. You’ve gone through hiring your video production company, included your brand in your film and finished almost all three stages of the video productions. Now it is time to work on promoting your film. This can come in a lot of different forms and no matter how you decide to do it, it is crucial that you make time and effort to promote your video.

Without promoting your video, it won’t bring in the traffic you worked so hard for. You will have spent all this time and money for virtually no reason as no one will ever see it. Hiring a marketing agency at this point is a good idea. Marketing or advertising agencies are experts in getting your content out to the world; they will know the best way to get you the most views. Hiring these marketing companies won’t end up being as expensive as you may think at first, especially because you can get a lot of business and traffic because of the video promotion.

Overall, corporate videos boost brand recognition and traffic to your site or business. In 2018, it is pretty crucial for you as a company to create these corporate videos. There are a lot of steps you can take to help make the process easier, and if you need any more help or have any questions about this guide, contact us here at Fusion 360 today.

VSO Take Your Location Into Consideration

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Did you know that 50 percent of online searches are voice searches? If this doesn’t make you believe voice search is a huge deal, we don’t know what will. If you are new to voice search, click here to learn more about what it is. There are a lot of ways to optimize your voice search, but how can you make sure your business is being represented when the location is brought into the equation?

Google has released a number of algorithm updates throughout the years. Though they all play a super important role in search results, the update called Pigeon is crucial to the location aspect of it. Pigeon was released in late 2014 and helped to make local businesses rank higher on Google. This offered local listings the opportunity to get more clicks and business than ever before.

Some of the most common types of voice searches are things like “dentist near me” or “grocery store near me.” People don’t want to look up restaurants and be sent two hours away when there is one just down the street. There are a lot of things you can do as a company to help bump up your ranking on Google and other search engines, especially when the location is in the equation. One of the best ways to do so is to hire voice search optimization agencies. These agencies can make sure your business is available on different platforms and search engines (Google, Bing, Yelp, etc.)

The majority of voice and normal searches are on Google these days. In fact, Google searches make up 64 percent of all search engine searches. Making your website available on Google is important, but it should also be available on all the other search engines for potential customers that use those. You want to make sure your message is reaching as many people as possible. Voice search optimization companies can help you figure out how to do this if you aren’t quite sure.

Voice search optimization agencies are companies that optimize content for a living. They are simply experts at doing this kind of thing. Coming up with keywords that will get you the most results is another thing they can do. Keywords are crucial for companies to use if they are wanting to get traffic of any kind to their site or business. Often times, these companies will encourage and help you take advantage of the popular “near me” search feature. Including these types of words will help your ranking to get higher on Google.

There are a lot of different things you can do to help optimize your website and voice search in relation to location. If you feel like your company could use some help or you aren’t quite sure how to go about some of the tips we gave above, voice search optimization companies are here to help. Contact us here at Fusion 360 Agency if you have any questions.

Inside an Agency: Video Production

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Video production is a big part of advertising agencies. There are so many ways to successfully advertise your company or business today and one of the best ways to do so is by creating videos. Good advertising agencies have the tools and abilities to create quality videos that will promote your product or service successfully, and there are actually quite a few steps in creating successful videos. Let’s touch on the five main ones: Development, Pre-Production, Production, Post-Production, and Marketing.

Development

The first thing you and your video production team need to do is to develop ideas for your shoot. Some of the things you will want to discuss and have decided by the end of this step are who you want in the video, who your audience is, what your budget is, and what your end goals are. In this step, it crucial for you as a client to speak up and get your ideas across to the video production team.

Pre-Production

The next step for video production teams within advertising agencies is the pre-production stuff. This step includes anything and everything that needs to be done before filming to ensure success. Things like script writing, auditions, hiring and preparing a crew, making schedules, buying equipment, selecting wardrobes and more. This is a very important step as it includes a lot of things that are crucial to the video’s success.

Production

This step may seem pretty straightforward. The production step is simply that- the production; the step when all the preparation proves to be worth it. Directors and producers work together to film all the shots and scenes needed for the video. Obviously, depending on the video, the production step may take different amounts of time from a few hours to a few days. It is still important at this stage, as it is at all stages, to make sure you are communicating with the director and producer to make sure your video is going the way you want it to.

Post-Production

Again, this step may seem pretty obvious. Post-production at advertising agencies is when editors go into the footage and edit it. They add visual effects and music. edit out mistakes and adjust color. At this stage, video production teams also generate publicity content (depending on your video.) Like the other steps, post-production can be pretty quick or it can take a lot of time, depending on your personal situation.

Marketing

This last step of video production in advertising agencies is very important. You have spent a lot of time and money producing a quality video, you want to make sure people see it, right? At this point, we shift our focus as creators from video production to advertising. We work to make sure your desired audience gets the chance to watch your video.

How to Hire a Marketing Agency

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Before even talking about the steps included in hiring a marketing agency, you should understand why you should hire a marketing agency. Marketing agencies are experts and dedicated to advertising for your company. They come up with campaigns, know where to allocate your money, and know how to get the most traffic to your business. They are the best way to get the word out there when it comes to your business or company, and they also take away all the stress of trying to figure it out on your own.

Again, they are experts at what they do. They know how to do it, and they know how to do it well. Marketing agencies can help companies of any size grow and expand; once you have decided that hiring a marketing agency is a good idea, you’ll want to follow a few steps. Following these steps will help you to get the best marketing company for you and your company.

Do Your Research

Researching marketing and advertising agencies is the first thing you should do after deciding to hire one. There is so much you can learn about a company just from some simple online research. One of the best ways to do research is to ask around. Ask companies you respect which marketing agencies they use or ask what advertising agencies companies that are thriving use.

Successful research will help you hire a marketing agency that you are going to want to work with. This research will save you from getting tied down on contracts you weren’t aware of and will help steer you away from companies that don’t live up to their promises. Careful research is the very best way to make sure you get what you want.

Case Studies

Marketing agencies can make all the promises in the world, but you can’t really believe them until you see the proof. As humans, we are all creatures of habit. You can assume that if a marketing agency doesn’t have great reviews, they aren’t likely to change just for you. Looking at their past work in case studies is a great way to compare their claims to their actual work. You can also check and see if the work they are doing and have completed in the past is what you are wanting.

You want to hire a marketing agency that does exactly what they claim they will. After sorting through all of your options, you should be able to shrink down that list to a few agencies. Make sure they not only live up up to what they say they will do, but also that they measure up to your personal expectations.

Know What Services They Offer

Different marketing agencies offer a variety of different services, so you need to be sure the agency you decide to hire actually offers the specific service you want. Some services different marketing agencies offer include things like brand development, SEO, measurements and analytics, and some companies include things like website development and video production services. The more services the company offers, the more they will be able to market your company over multiple platforms. Make sure that you aren’t paying for services that you don’t actually want.

Like the Marketing Team

An important aspect of hiring a successful marketing team is to make sure you get along with the crew. If you and the marketing agency are disagreeing on everything or simply just don’t get along, you aren’t going to get much work done. Even if you do get work done, you aren’t going to get the quality of work that you want. It’ll also be a waste of money using your time to fight or not get along rather than coming up with good ideas. Making sure you get along with any marketing agency is crucial before signing any kind of contract, which leads us to the next step.

Read Before Signing

Marketing agencies are going to need you to sign some sort of agreement or contract for multiple reasons. They need to make sure you are willing to work with them for a set amount of time, they need permission to use your companies name and trademarks and a lot of other little things that they need legal permission for. These contracts shouldn’t scare you though, it is just simply a part of hiring a marketing agency. You should, however, be extra careful about reading all the terms and conditions of the contract to make sure you know what you are signing.

Reach Out

The final step in hiring a marketing agency is to reach out to them. Once you have narrowed the race down and found an advertising company you are interested in, you can contact them. Shoot them an email and express your interest in their services. You can and should also include in this email any worries you have about working with them. This way, you and the marketing agency can work out some problems you think you will face before you even start working with them. You can also discuss which types of marketing tactics will be the best for your specific content.

Overall, advertising agencies are here to help promote your company. They want to work and get along with you. They want you and your company to be successful. Looking for these companies doesn’t need to be stressful. By making sure you are doing your research, reading case studies, knowing what services are offered, getting along with the marketing team, reading before signing, and reaching out, you are bound to find a marketing agency you can be successful with. Contact Fusion 360 Agency today with any questions you have about marketing agencies and strategies.

7 Tips When Choosing a Video Production Company

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Life is filled with choices; no matter where you go, you’re going to have to make crucial decisions that will impact you and those around you. In today’s world of digital marketing, video production companies are going to be one of those choices. Brands around the globe depend on these video production companies to create crisp, engaging and professional video productions to help market their product or services, so it’s important that you choose the right production company to take on your branding.

So, how do you narrow down what the best option is when it comes to video production companies? Do you solely base your decision off reviews, or do you feel that you need to go deeper than that? Remember, this decision will not only affect you but your company as a whole. Go back to the first paragraph and remember what we noted no matter where you go, you’re going to have to make crucial decisions that will impact you and those around you.

When it comes to finding the right video production company to produce visual content for your brand, you need to do extensive research on the company you’re considering. Everything from reviews, accolades, ratings, past work and statistics should be considered, as this will give you a good idea of what kind of work you can expect, and it will also help you see if their asking price is right.

How you approach your hunt for the perfect video production company plays a huge role in what kind of work you can expect to get in return. So, before you go and call the first agency that comes up on Google, here are seven tips that will help you narrow down that long list of video production companies and ensure that you pick the best possible option.

Take a Peek at Ratings and Reviews

While you can’t judge a book by its cover, reviews and ratings will give you a good idea of what other clients think of that company’s work. Of course, you’re bound to find mixed reviews, but what you should be looking at is the overall star rating. If you find that one of the companies that you’re looking to hire has an overall low rating, it may be a good indicator that multiple clients were not happy with the company’s work. 

When you’re looking for successful and reliable video production companies, you want to look for businesses that have higher ratings, often in the four to five-star rating range. Oftentimes, these are going to be the video production companies that will work hard to make sure that the client is satisfied. 

As for reviews, go through and read about what other clients have to say about the company’s services. Do people seem satisfied with the quality of the work, the time that the project took, the pricing and the overall efficiency and effectiveness of the services provided? Reviews can help you establish an understanding of what you should expect if you decide to work with the company.

Review the Company’s Past Work

Just like employer’s review resumes when it comes to hiring a potential employee, you should review a video production company’s past work before hiring them to do any work for your business. Past work will help you understand what the video production company is capable of and if it’s the style of video that you’re looking for. Think of the company’s past work as a sample, something that you can take a look at before you invest.

If a company isn’t willing to put up work that you can look at before you decide to do business with them, you may want to reconsider your options. After all, you wouldn’t buy a new home without looking at it, why would you purchase services without knowing what you should expect? 

Video production companies should be proud to display their work, as that shows that they can stand behind their work and are eager to work with you. Ultimately, their past work serves as a portfolio, something that is a must in the world of digital marketing.

Speak with Past Clients

Simply reading reviews and taking a look at a video production company’s past work isn’t enough, it’s just a start. Another suggestion we have is that you speak to the company’s past clients directly to get an idea of what the workflow was like, what it was like working with the employees as well as the owners and what you can expect in terms of working with a specific production company.

When speaking to video production companies about a possible partnership, ask if you can speak to their past clients about their services. Most video production companies will be happy to let you do this, and if a certain company is hesitant or refuses to allow you to speak with one of their old clients, it may serve as a red flag that maybe you should continue your search for the perfect production company. 

What are You Getting for Your Buck?

Ultimately, the price is going to have a huge pull on whether you decide to work with a production company or not. While we often strive to find the cheapest alternative, you also want to take into account quality. Sure, there are going to be video production companies out there that can get you a good deal for what may seem like a mass amount of content, but what good is quantity if you end up with mediocre videos that fail to represent your brand?

Instead of hunting for companies that can offer you high-quantities of videos at low process, you should look for video production companies that can guarantee you quality, even if it comes at a higher price. When it comes to your brand, your most important investment is going to be in digital advertising and video production; you want to get your name out there in a positive way, and high-quality video production is the best way to achieve this. If you’re constantly putting out mass amounts of mediocre videos, you’re bound to lose followers and misrepresent your brand.

Choose a Company That will Involve You as Much as Possible

When it comes to your brand, you want to have as much control as possible and make sure that you’re in the loop. Video production companies are meant to bring your vision to life, so when you’re looking for a company to partner up with, make sure that they’re prepared to involve you in their brainstorming sessions, meet with you regularly when they come up with new ideas, and ask for input and suggestions when it comes to the production.

There’s nothing worse than getting a project back that doesn’t represent your brand at all, so it’s crucial for you to be involved in the production process as much as possible. Of course, there will be moments where video production companies are going to be working on the project without your presence, but staying in touch is the best way to ensure that the project goes as planned.

Make Sure the Company Understands Your Goals

You can’t expect video production companies to produce content blindly, they have to get to know your target audience and develop a strategy to reach your professional goals. When speaking to various video production companies, really take the time to observe them and their motives. Are they simply going to get a basic idea of what you want and then wing it from there, or are they genuinely trying to get as much information and background from you as possible before they get to work on the project?

The best video production companies are those that take the time to identify your target audience, come up with goals and take the time to develop a strategy that will ensure the success of the campaign. Go with a production company that has your brand’s best interests in mind before their own, because this will help you succeed.

Finally, Make Sure You Feel Comfortable with the Company You’re Working With

This is possibly one of the most important steps, you have to feel comfortable with the company that you decide to work with. Ask yourself a few major questions: did the company provide you with adequate customer service? Did the company seem to care about your brand’s success and were they attentive during your interactions? A solid relationship between you and the company is going to make working together that much easier. A company that is willing to establish a healthy relationship with your brand is a company that is going to work hard to make sure that they can represent your business in the best way possible.

So, when on the hunt for the right video production company, follow these tips to ensure that you get the service that your business deserves. Whatever video production company you decide to go with, make sure that it’s a company that you feel can produce quality work that best represents your brand. Alternatively, head over to Fusion 360 Studios and check out some of our work. We’re an award-winning digital agency with a passion for digital marketing and a drive to be the best out there. Our Emmy-award winning team will work hard and diligently to make sure that your business thrives in today’s highly competitive digital world. 

Sources:

https://skystorm.com/5-tips-to-choosing-a-video-production-company/

https://drivemediahouse.com/blog/5-tips-on-how-to-choose-a-video-production-company

Avoiding Improvisations on Set

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Unexpected things happen on set.

People forget lines, things break, locations don’t end up working, you run low on money and more. Though professionals know how to improvise in these situations, why not try to eliminate the risk of these things happening in the first place? Here are our six tips production companies use to avoid chaos and the need for improvisation on set.

Get Insurance

Like we said, accidents happen. Whether it is your fault or not, things happen. Making sure you are prepared for these accidents is crucial for avoiding chaos on set. Before you start filming make sure you are insured. Insure the location you are filming at (if applicable) and insure the things you are using to film. Props and equipment can break and can be very expensive. Save yourself the stress and money by getting important things insured.

PA

Production assistants are people that are on set and simply there to help out—they are extremely beneficial to production companies. Need an extra body to go hold a sheet up over a window? Call your production assistant. Need someone to run and buy some duct tape? Assign your production assistant. Need help maintaining order on set? Production assistants can be helpful in any situation.

Scout Out Location

Something a lot of production companies do that is super helpful to ensure the production process goes smoothly is to go out and scout your filming location ahead of time. Even if you have a perfect location in your mind, going to the spot can help you see things you didn’t think about. You may not realize that the location is smaller than you thought or that you can’t use stage lights at that certain location. Taking the time to perform a walk-through before the actual filming day will help exceedingly.

Pad Your Budget

A thing a lot of production companies sometimes do wrong is not giving themselves extra leeway when it comes to money. You may have a set amount of money you can use for your film, and that is fine. Good production companies will plan on not using all of the money available. They will set aside some of it to use in case of an emergency. This way you won’t end up spending more than you have.

Set Hierarchy

There is a set hierarchy that needs to stay intact for production sets to go smoothly. The specific hierarchy can vary based on what positions are filled at different production companies. Typically though, producers are at the top of the hierarchy followed by directors, cinematographers, lighting crew, and then PAs. As we said, it can vary from company to company, but whatever the hierarchy is, it is crucial that you respect and adhere to it. Here is some more information on different roles on production teams.

Safety

We think it is important as a production company to make sure everyone on set is on the same page when it comes to safety procedures. Having a meeting before filming even takes place is a great way to make sure everyone is aware of what to do if an accident does happen. Not only will it help to reduce the amount of chaos there may be on set, but it will also help to make sure everyone is as safe as possible. Here are a few tips for maintaining safety on set.

Overall, if individuals involved in the production of any kind of video take the time to proactively prepare before the filming day, there will be a lot fewer improvisations and stress when it all comes done to it.

Stages within Post-Production

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Post-production, the final stage in the video production process, and the most awaited stage for film production companies. There isn’t anything more exciting than getting to edit, review, and prepare your project for the public. However, film production companies know that there are still several steps within this final stage that need to be completed before you have that final project ready for everyone to see.

Just like pre-production and production, this stage is divided into smaller steps to ensure that your project comes out as planned. So, once you’ve gotten all of your scenes recorded, it’s time to get into the stages of post-production.

Editing

The editor will read through the script and make cuts in the video accordingly to how they believe it makes the most sense within the storyline. Editors must run upload all the shots and sync every shot into one cohesive piece through their preferred editing program. These editors have huge creative responsibility and will often advise filmmakers on how the scene should develop or be viewed.

Sound Editing

After the picture has been edited, you want to make sure that you have solid audio. Film production companies need an audio technician to enhance the film by cutting dialogue tracks, recreating sound effects, and mixing all of the audio at the end.

Part of the sound editing includes the use of Foley artists who recreate organic sounds. This process is finished in an ADR room (see next section) and is usually utilized for big productions that have the money to hire Foley artists.

Automatic Dialogue Replacement (ADR)

Automatic dialogue replacement is done to make sure that the spoken audio is clear, crisp and ready for the big screen. During this process, the cast comes back and record over clips where the audio wasn’t clear enough. This is done in a large, hollow room where the actors can watch the film and record over the clips.

Make Sure You Have Music

The film production will rely heavily on music, but producers must be sure to obtain the proper copyright to any music they use. However, many productions hire a studio musician to create an original soundtrack for the film. Film production companies often do this because royalty free music might not fit the production and buying the rights to popular songs can get pretty pricey.

Create Titles and Obtain a DCP

Once your editing has been done, you’ll want to create an opening title, title cards, and crawls to both display the name of your film and credit everyone involved. Once the film has been finalized, you’ll want to create a digital cinema package (DCP), which is a hard drive that contains the final copy of your film. Video production companies need these so that movie theaters can play their movies.

Finally, Start Your Campaign!

Post-production is definitely where most of the work is at, but it is also the most rewarding stage of video production. Film production companies go through a lengthy process to create video projects, but in the end, it’s well worth it to look back and see a finished, quality project.