Plenty of digital marketing firms struggle when deciding where to allocate portions of their marketing budgets. Should you go all in on digital? Should your split your budget down the center and drop some bread on print? Maybe ditch the paper goods altogether?
The reasons for going all-digital for your marketing strategy are many, though there are still plenty of marketers (and of course, print publishers) making a pitch for print advertising. Is there any credence to their words, or is print really breathing its final breath?
Let’s break down a few reasons why print can still be useful for marketing and explore why your best bet might be dropping cash on the digital future.
