Public relations is an integral part of any full service advertising campaign. A public relations campaign improves the company’s relationship with the local community. These campaigns can work in a way that not only improves your relationship with the community, but also increases your SEO.
SEO often has its own strategy — and by manipulating your public relations (PR) strategy to fall in line with SEO, businesses can achieve maximum reach. Professional SEO specialists can help companies develop a clear vision of how PR and SEO can work together.
What Does Public Relations Entail?
Many people believe that PR is as simple as image management and restoration; while this is certainly one function of PR, there are many others as well. These facets may be known as something other than PR, but with such a wide variety of avenues it is likely that your company is participating in some form of public relations — whether you know it or not.
Social media marketing for example is certainly a form of PR. Presenting your company to the public on Facebook and Twitter and interacting with customers and the general public is not only a good PR strategy, but it works great for SEO as well.
Understanding the multiple facets of PR helps companies identify new avenues in which to implement their SEO campaigns.
Now Add the SEO
Making your keywords match your philanthropic ideals is one key way to align your public relations campaign with your SEO strategy. This general tactic can be implemented everywhere from blog posts to Facebook.
Say your company wants to gain public favor with local Utah residents. As part of this outreach effort your company decides to help raise awareness of endangered Utah wildlife. By involving other Utah businesses and developing a cohesive PR strategy, your business can help Utah wildlife and your company reputation at the same time.
Through the use of relevant keywords in your blog and social media posts about your wildlife outreach efforts and by adding links to these articles, you can increase brand recognition and Web page traffic.
Making room for SEO in your content calendar helps companies to expand their reach. As PR broadens a company’s digital horizons, SEO helps target those horizons and send a company in the right direction.
