SEO seems like a massive undertaking, since Google has piles of rules that seem to be another language to someone without a Masters in computer programming. But with a few tips you may be able to optimize your blog or website from your kitchen in your underwear while on vacation in Southern Utah or on the East Coast.
Keywords
With every article you write you want to use a series of words, or keywords, in every site in order to make sure that people searching for what you’re writing about can find you. Use words that best encapsulate your blog or website’s topic or theme. You only need two or three words at most for your topics. If you do cover more than one topic, have one or two keywords per topic. Make sure to stay consistent with every article, or your keywords will be just more words in your article and doesn’t help your SEO.
Consistency
If you want to keep your Utah website on top of the Google search engines, make sure you post to your site on a regular basis. A slow site will not get the optimization it needs to stay ahead of the game. Even a quick update on your blog or website can help your SEO, so keep up on that writing. Find a time when you can write and keep a list of stories you come up throughout the week. This way you’re never completely out of ideas when it’s time to buckle down and start typing.
Links
One thing Google’s algorithms look for are links to other sites. Whether those links are to sites away from your projects or to stuff you’ve already written about, links are important to having your writing recognized on the web. Make sure that the links are relevant to your article. Nothing is more annoying than trying to read about how to keep a kitten from a Utah animal shelter healthy and ending up linking to great places to buy cheese in the area.
