In the current digital age, it’s become apparent that content marketing and video play a key role in the work of any advertising agency, from Utah to the East Coast. Video can easily capture someone’s attention — and video makes it increasingly easy to deliver a message. In advertising, things that are visual have been proven to be effective, helping to incorporate and engage your target viewership.
The Stats of Video Marketing
According to comScore, an American Internet analytics company, “just over 45 percent of Internet users viewed at least one video per month, and the average user is exposed to an average of 32 videos a month.” This is quite the amount of videos being watched. Imagine if your own video was being viewed that many times a month — it would make an incredible difference in your website’s traffic. Major retailers report that 90 percent of their shoppers find that video plays a critical role in a shopper’s purchasing experience.
Why Video?
In Utah and around the world, video is becoming a preferred form of marketing among consumers. A video is effective and can make the products or company more visible — rather than just the words on a page. According to a survey conducted by Internet marketing services Demand Metric and Ascend2, video is being used for brand awareness by 52 percent of marketers, and online engagement by 42 percent of marketers. The second largest distribution of channel usage by companies is through video sharing website like YouTube. The marketing services found that this was the second most effective distribution channel, just below the companies’ or brands’ own websites.
How to Make Engaging Videos
Any advertising agency would argue that most people aren’t excited to see the advertisements before their videos, but even so, this is a great way to market. As a Utah-based advertising agency with a video, you only have 10 seconds to grab the viewers’ attention. This is a critical thing to learn, because this will give you an idea of how long you want your video to be. Desktop users only have an attention span of approximately two minutes — so keep your videos short and to the point.
Make sure any video that your advertising agency produces is high quality — nothing makes your company look bad like a low-quality video. Your video should provide information that is both useful and informative. Also, making your videos user friendly can make it more appealing. Make the video interactive: have surveys your Utah consumer can take, make it engaging, but don’t get crazy.
Make sure you’re utilizing your videos for SEO purposes as well — include hashtags and your brand name. As an advertising agency in Utah, this will be critical to helping your client get the best of the best when it comes to their video marketing.
