For agencies specializing in search engine optimization (SEO), life is all about getting the client’s website to the top of a search engine’s results pages (SERPs). Yet while the goal of any small SEO agency in Utah or elsewhere is to bring to the client Internet fame and fortune, what about the SEO agency itself?
Most SEO agencies start out small; they may employ only a handful of professionals. Yet even the smallest of SEO agencies has the potential to grow into a regional, national or even multi-national force. Here’s how.
Start with Referrals
For the infant SEO startup, the best way to get those first few influential clients is through referrals. In the beginning, referral clients may not be your biggest clients, but they are without a doubt the most important. Gain both clients and a professional reputation going forward by treating your first clients really, really well.
Use Content Marketing
In the current era of the Internet, content marketing and SEO go hand in hand. Today’s search engines only care about keywords and backlinks so much; the real driver of search engine results is high-quality content. And lots of it.
Not only should a good SEO agency provide content marketing for its clients, it should also use content marketing to promote the agency itself.
Blog Well, and Blog Often
The quintessential aspect of content marketing is blogging. You should blog about everything from SEO to content marketing (meta, I know) and social media marketing. By blogging well and often, you aim to establish your agency as a thought leader in the industry.
Get Out There
Once you’ve established your agency as an industry leader of sorts, the conference invitations will come rolling in. Go to conferences everywhere, from Utah to the East Coast. Speaking at conferences only serves to further solidify your place as a leader in the SEO industry — so put yourself out there.
Get Specific
Once your agency is really beginning to thrive in the SEO community, you can start making bigger moves. The best way to bring your agency up to the national level is to specialize in one very specific industry in particular.
Don’t just do SEO in general, do SEO for rodeo services or office suppliers in Utah, for instance. Pick a niche market, and then dominate it. By going niche, you become the sole resource for that market — and that’s truly powerful.
Capture the Niche Market — and then Go from There
Once you’ve captured your niche market, the only way to go is up. From being the lead SEO agency for one particular market in Utah to the go-to agency for that market at the national level, the best way to get there is to go niche.
So what are you waiting for? Get started on your SEO empire today.
