While most marketers and other internet-savvy people have a general knowledge of search engine optimization, as known as SEO, fewer people understand the key elements of SEO. SEO is used from the East Coast to Utah, by businesses both large and small — but how does it all fit together?
So what are the various processes that make SEO work? There are arguably three main aspects of SEO: on-site optimization, off-site optimization and analytics, or measuring those key SEO metrics to make sure your website is performing as well as it should. Take a closer look at the three main elements of SEO: the holy trinity.