If there’s anything that fans of the World Wide Web and all of her many appendages absolutely loathe, it’s spam. No, not the mystery meat which first made itself popular for busy American housewives from Utah during the 1930s, but the annoying, useless information which somehow manages to make its way into our inboxes each and every day.
While old-timers and the painfully out of touch might not understand what search engine optimization (SEO) even is, the fact remains the same: for those who are serious about producing content that will be both found and consumed, SEO is by far the best option.
Furthermore, if you or someone you know feels otherwise, take it up with Google because they openly support the very practice which seeks to benefit from their complex algorithm.
Recently, said Matt Cutts — head of Google’s web spam fighting team — through SearchEngineLand.com, “We don’t consider SEO to be spam. It’s a valid way to help people find what they’re looking for via search engines.”
From smaller markets in Utah to the largest of global cities in New York, people want their written creations made readily available for mass digestion. It just so happens that a formal avoidance of complex, industry-specific jargon and implementation of proven keywords makes that kind of crawlability possible.
Just as SPAM — an actual creepy product — has managed to stand the test of time, SEO — a substantially less creepy service — promises to do likewise.
