Content marketing isn’t as easy as most upper echelon know-it-alls would have you believe. In fact, in the eyes of both oblivious outsiders and those who ignorantly consider themselves skilled in the ways of “digital marketing” on LinkedIn, content marketing is little more than piece pushing on the good ‘ol World Wide Web.
Well, from where we’re sitting here in Utah, we see things a bit differently. Truthfully, if you and your brand hope to break free from the mediocrity of traditional marketing, not only will a full-blown agency be your best bet, but you’ll need to make certain that two rookie mistakes be entirely avoided.
Create a Gargantuan Amount of Boring Content
If you want your brand to be associated with boredom, go toss your logo onto a highway billboard in Utah. With so much content already existing on the Internet, you’ve got to produce something that’s worth your audience’s time.
Keep in mind that not everything has to be rip-roaringly funny or cat-video-esque. As long as what’s produced and published clings to inside news, personal stories, case studies or opposing viewpoints, readership — and a potential client base, in turn — is bound to grow.
Mistake Content Marketing for the Great Evil That Is Link Building
If you’re reluctant to enter the world of content marketing out of a fear of being labeled as one of those annoying “link builders,” it’s time to put on your “big boy” trunks and dive in because the two couldn’t be more different. There’s a thick line dividing old school link dumping and providing customers with useful information.
Through content marketing, audiences are engaged, meaningful conversations are started and digital reputations are enhanced. Get with the program and take your brand digital.
