In 2016, digital marketing companies around the world are embracing the modern, open-office workplace layout. Made famous by tech giants such as Google and Yahoo, the trendy open-office plan has been hailed as a game-changer in the marketing industry — an innovative office design that fosters creativity, engagement and collaboration. The ad agency layout, however, involves more than just the relative lack of cubicles.
A Wealth of Perks
The modern advertising agency is full of unexpected perks. Many digital marketing companies offer game spaces, themed cafeterias and even yoga and relaxation rooms. Other companies offer playrooms for employees’ children, nap rooms and Lego play stations. Here at the Fusion 360 office, our bright-red halls are adorned with a Ping-Pong table, foosball table, multiple Nerf guns, an Xbox and even a shiny pair of Razor scooters. Clearly, the ad agency perks are both varied and numerous.
Increased Collaboration
Another purported benefit of the ad agency office style is the promotion of increased collaboration between employees and departments. When no one has an office or cubicle (or very few people do), employees have a better idea of what is going on in the company as a whole, and are better equipped to offer their insight. When your open office environment is equipped with a host of cool perks, employees can more easily get to know one another better, building solid office friendships that can boost company morale and further facilitate teamwork.
Breaking Down Barriers
Any digital marketing companies worth their salt strive to break down barriers and force people to think outside the box. In an open-office plan, the physical barriers between workers are removed, as are the psychological ones. It’s hard to ask people to think outside the box when they are literally inside one, so tear down those cubicle walls a la “Office Space” and allow your employees to get those creative juices flowing.
