Creating a video can be a pretty daunting task, especially if you don’t know how to start. It can get overwhelming trying to find the perfect tutorials online, and soon, you may find yourself shutting down. However, while creating a spectacular video may seem impossible, those who work in the best advertising agencies have figured out a way to get through these mental roadblocks.
Here are some of the steps that the best advertising agencies in the nation follow to achieve excellence when it comes to their videos.
Get Your Script Written
The first thing that you should have ready before you even begin the filming process is your script. Without it, you’ll be completely lost when it comes to creating your project. When writing a script, make sure that you outline your main points and establish solid framework for your video. Your script should cover all of the information you need to be able to get your message across, and it should also start with a strong hook and end with a solid call to action.
The point of your video is to get the audience to act on what they saw, whether that is by them following your business or purchasing a service or product.
Determine the Location
After you’ve gotten your script written, you’re going to want to get a location for your video. The best advertising agencies always make sure that they choose a location in which they will be able to get the most out of their shots. The detail you put in your script will help determine where you’ll be shooting and what environment you should be looking out for.
Using the Right Equipment
Another important factor is to make sure you’re using the proper equipment for your video. This varies on the style of video you’re trying to achieve, for example if you’re going for a more professional feel, you’re going to want a high definition camera, a tripod, and some lighting equipment. High quality microphones are also recommended.
Capture Everything That You Need
You have to make sure you get all of the shots necessary to help your vision come to life. Following your script is the best way to ensure that you hit all of your main points and get all of the information that you need to your audience, but if you have to cut things out in the end, that is just fine—even Hollywood films have deleted scenes, right!?
Edit Your Video
After the actual shooting, you arrive at post-production, or editing. This portion helps clean everything up a bit; whether its splicing sound, cutting scenes a little shorter, adding in VFX or sound effects, post-production is part of the process for all of this. Even if it is a dinky Twitter video that is shot in one take, the best advertising agencies will still go in and edit things a bit to make sure it comes out right.
Finally, Upload Your Project
Once the project has been finished, it’s time to get it out to the public. When you feel confident that your video is ready to be viewed, you should push it out through all of your social media platforms.
If you’re looking to get the most engagement on your video, meeting with the best advertising agencies is your best bet. Contact us here at Fusion 360 if you need help pushing out your next video project.
