One of the biggest question that brand ask themselves is, “should we hire an agency or just build an in-house advertising team?” This may be one of the most important decisions that your company can make. Each option comes with their advantages but ultimately, this decision comes down to your budget and your workload.
So, if you’re trying to decide whether or not advertising or even marketing companies are a good investment, take a look at some of the comparisons we’ve put together in this blog to help you make a decision.
Building an In-House Team
First, we’ll start with the benefits of building your own in-house team. One of the major benefits of hiring an in-house marketing team over marketing companies is that they are a great way to maximize marketing output toward company targets. In-house teams are more capable of focusing on your consumer base 100 percent, since the team works exclusively for your brand, while marketing companies tend to focus on various different clients at any given time.
In-house teams are often described as “efficient revenue machines”, as they minimize the number of communication steps between all aspects of the campaign, which leads to faster completion times and more effective communication, which can greatly improve the quality of your brand’s work.
While building your own in-house team might seem like the way to go, you have to remember that you’re going to have to pay salaries, might have to do some training and you’ll have to invest in the resources that your team will need.
Hiring an Advertising Agency
If you’re on a tight budget, hiring marketing companies might be in your best interest; hiring an agency is the best way to get trained industry experts working on your advertising. Your brand relies on the employee’s expertise, and if you hire an advertising agency, they’re bound to put in a mass amount of time and effort into your marketing¾ time and effort that your team will now have to focus on other tasks.
As mentioned prior, marketing companies work with several different clients, and while that might mean that they can’t focus on your business 100 percent of the time, you can be confident in the fact that this alone gives them knowledge in what the best practices across the industry are, which will benefit you in the sense that they’ll. Create amazing work for your brand.
Agencies are also a great financial decision as they will cost you a fixed cost, as opposed to the salaries you’d have to pay if you built an in-home team.
If you’re looking to save money and work with experienced marketing teams that will help your vision come to life, you’re better of hiring marketing companies like Fusion 360 to help you with your advertising needs. Give us a call today to see how we can benefit your brand.
