Find out exactly what pay-per-click advertising is and how your business can benefit from it.
What is Pay-Per-Click Advertising?
Pay-per-click ads, or PPC ads, are a type of advertising in which you only pay for the clicks that you receive. PPC advertisements can be very successful when combined with other types of promotion, such as social media marketing and SEO. The best advertising agencies know how to balance their advertising between PPC ads and other marketing efforts. Here’s three types of PPC ads that you should know about.
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- Social Media PPC Ads
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The best part about PPC social media ads is that you can target your audience. Some of the best advertising agencies know how to use social media to target their ideal customers by pinpointing the audience’s location, demographics, and more. Social media platforms that you can use PPC ads on include Facebook, LinkedIn, Instagram, and others. The added bonus of PPC ads on social is that there are many options to be creative. You can choose videos or images and create your own content for the ads. Another platform that you can choose to advertise on is YouTube. Since the ads show up before you watch a video, the PPC ads on YouTube are also known as pre-roll ads.
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- Google PPC Ads
Another main category of PPC ads can be found on Google. This includes paying Google to add your website to the top of their site listings and paying Google anytime someone clicks on your site—these are otherwise known as search ads. A more targeted approach that Google offers for search ads are local search ads. When a company close to your business searches for another business near yours, your website will pop up.
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- Retargeting PPC Ads
When the best advertising agencies want to convert their non-committal website visitors, they turn to retargeting PPC ads. These ads only show up to people who have visited your website before. Obviously, the people who visit your site are at least a little bit interested in the product or services that you offer, otherwise they wouldn’t be on your site, so it’s a good bet they’ll become a future customer. Retargeting ads can also be used on social platforms to remind those who’ve recently visited your site about their visit.
The Benefits of PPC Ads
The benefits of PPC ads are numerous, but if we could list the most important benefits, it’d be that your advertising efforts will be able grow and become even more targeted than previous efforts. The best advertising agencies aren’t afraid to add PPC into the mix with their other advertising efforts.
For more information on PPC ads, check out Fusion 360, today!
