Video marketing is becoming increasingly popular for a number of reasons. For starters, people like, share and comment on videos constantly on social media. If your video is one of them, it can lead to great brand exposure. Here are just a few of the reasons why you should incorporate video marketing in your content marketing plan.
Increased Customer Conversion
The number one reason to utilize video marketing and invest in video production is that it converts more customers. Did you know that video conversion rates outperform all other marketing content according to over 71 percent of marketers? Simply adding a product video to your landing page will increase conversions by more than 80 percent.
Video Has Great ROI
A large proportion of businesses, more than 83 percent, have reported that video marketing has great return on investment (ROI). Although video production may not be the cheapest form of marketing, it definitely pays off.
While video marketing may be a little pricey, one great thing about video is that it doesn’t need to be perfect. All that matters is the content. The latest research shows that users look for videos that explain products and services clearly and are put off by videos that don’t. So, even the lowest quality videos can lead to great ROI as long as they explain your product or service well.
Strong Emotional Connection
Video marketing is one of the best ways to evoke emotion. If you want to create stronger emotional connections with consumers, you should seriously consider hiring an advertising agency that does video production if you haven’t already.
Google Loves Videos
Videos help increase the amount of time that visitors spend on your site which consequently leads to longer exposure. As a result, search engines will receive notifications that you have good content on your site. This means that Google is 53 times more likely to place your website first.
If you don’t already utilize video marketing, it’s time to start. Here at Fusion 360, an advertising agency with locations in Utah and Ohio, we offer video production services. Contact us today to learn more.
Sources:
https://www.vidyard.com/blog/importance-of-video-content-marketing/
