Creating a good mobile content marketing strategy is crucial for any business, whether you’re based in Utah or on the East Coast. People don’t walk around carrying laptops — you see people walking around Utah on their mobile phones. People are glued to their phones twenty-four-seven, so having your website optimized for mobile is essential.
It may seem simple enough to make a mobile site, but crafting a good mobile content strategy requires skill and finesse. Here are some things content marketing agencies should watch out for when implementing a mobile strategy.
Fit the Mobile Marketing Strategy
Your website may already be mobile-friendly, but you can use certain types of graphics and designs to really get the most out of your mobile content marketing game. One popular content phenomenon is the infographic. An infographic is typically designed by a graphic designer, and works as a visual tool to get your message across.
Unfortunately, infographics can often be lacking in the mobile-friendly department. You have to zoom in on them, scroll up and down, etc. It’s a lot easier to view them on a computer, where you can view the entire graphic with one glance. If you are planning to use infographics for your company in Utah or elsewhere, try using a HTML5 landing page that can share the information. This will ensure engagement with consumers remains high in the long run.
A Lack of Typography in Mobility
Don’t be afraid of typography — when it comes to content marketing, typography is something that you’ll want to understand. According to Content Standard, typography “is the art and technique of composing all the visual components that make up the look and feel of your copy.” Yes, your choice of font can make a big difference in your mobile content marketing. Keep in mind that your chosen font, point size, line length and spacing will affect how comfortable your consumer is when using your website.
Too Many Words
In Utah and elsewhere, people are using their phones on the go. People are looking for apps that give them what they want — and quickly. Potential consumers don’t want to have to read through pages and pages of information to find an answer. Make sure that your website is “skimmable,” meaning that your consumers can easily find what they are looking for, all on one page.
Too Slow
How fast your mobile site runs doesn’t really have anything to do with your design — or does it? Make sure that your design can be loaded quickly onto any device. Test your marketing content on different devices, and check to see how long it takes to load on each browser. It’s important to find that middle ground, so that your website can work at its best across all mobile devices.
Too Bad, So Sad
Have you even taken a chance to look at your own mobile website? Do you use it often? Being the owner of a website may make you feel as though you don’t need to see or use it. In fact, using your own mobile site regularly may help you build empathy for your users in Utah. If you can walk in the same shoes as your customers, you’re going to know exactly what they want from your website.
