In 2016, we can safely say that most people in the marketing world know by now that content marketing is kind of a big deal. Eighty-eight percent of B2B marketers in Utah and across the country currently use content marketing techniques, and even more are considering implementing content marketing in the near future.
As any good marketer knows, advertising can get pricey. Content marketing is no exception — however, even Utah-area businesses on the tightest of budgets can reap the benefits of content marketing.
For the Smallest Budgets
For businesses looking to get into content marketing but don’t yet have the funds to do so, we recommend getting a head start by repurposing the content you may already have.
Do you have some consumer reviews lying around, or do you keep getting the same questions in your inbox? Turn customer reviews into a social media campaign, and reoccurring questions into an F.A.Q. master post. Any video produced should be used for blog posts, and pen lists of various facts & stats about your company.
For a Mid-Sized Budget
Once you’ve gotten your content marketing strategy off the ground — and finagled something for a budget — it’s time to diversify your content. Don’t just focus on blog posts and social: move on to infographics, slideshows, podcasts, animations, etc.
Above all, marketers on medium-sized budgets should start to allocate more resources into video. In the age of the iPhone, shooting video has never been easier; and by 2017, video content is expected to account for 69 percent of all consumer Internet traffic.
For the Fortune 500 Companies
If you’re a fortune 500 company in Utah or the Big Apple, chances are your budget for content marketing is insane. At this level, you’re talking the most diverse pool of content — everything from your average articles to calculated social media campaigns and tailored content for every minor holiday you’ve never even heard of (national pancake day, anyone?).
Companies at this level can afford to splurge for the best of the best. Not only is content marketing about quantity, it’s also about quality. The best content marketers are master of storytelling, forming meaningful relationships between a brand and its consumers. Adept at incorporating user-generated content, top-tier content marketers can bring consumers in from any angle.
From the smallest company in Utah to the biggest players, content marketing matters. No matter your level, incorporate content marketing into the mix and stay one step ahead of the game.
