For digital marketing companies, Apple’s recent support of ad blocking in iOS 9 for mobile and Safari for OS X had many running for the hills. The move came as a culmination of years of growth in the online ad-blocking industry, with the ever-increasing popularity of ad blocking browser modules.
While some big name companies can pay the price for whitelisting—here’s looking at you, Amazon—most smaller businesses are left to flounder in Adblock’s wake. Has the arrival of Adblock to mobile heralded the end of digital advertising as we know it? Probably not. But online marketers will have to seriously up their game if they want to stay competitive in an increasingly bare digital landscape.
