As the world of traditional marketing gradually begins to be absorbed by strategists of the digital realm, the need for search engine optimization (SEO) becomes all the more necessary. However, with more and more marketers being thrust into Internet product and service pushing, the ways in which businesses can separate themselves from their competitors have become fewer in number.
Whether here in Utah with us or practicing your mastery search engines in another location, we invite you to consider how you might more effectively enhance your SEO game plan.
1) Deposit an Anchoring Keyword Within a Page’s First 100 Words
Placing a headlining keyword or keyword set in the first few sentences of a site’s content helps a search engine better understand the generics of a page’s purpose and intent. Your designated, relevant keyword should appear in the first 100 to 150 words of an article, case study, white paper or blog post. By so doing, according to most SEO experts, both search engines and users will show favor towards your content by way of a higher PageRank and increase in social media interaction.
2) Harness the Power of SEO-Receptive Permalink URLs
Though common knowledge deep within America’s ever-growing SEO community in Utah, many forget that it’s important to keep URLs concise and keyword-rich. In fact, Google has even gone as far as stating that the first 3 to 5 words of a URL are given the most weight when being pumped through its innovative algorithm.
3) Post Long Content When Possible
The old SEO adage goes as follows: “Length is strength.” From Utah to New York, even in 2015, there’s a great deal of accuracy with such a statement. Recently, a study conducted serpIQ.com found that longer content ranked significantly higher with Google. When targeting highly competitive keywords, shoot for content with at least 1,500 words.
4) Make Social Sharing Buttons a Real Priority
As time passes, social signals are becoming a larger, more critical part of search engine algorithms. A study by BrightEdge found that prominent social sharing buttons can increase social sharing by up to 700%. While there may not be a need to make them a focal point of your site’s overall layout, they’re more than helpful for gaining rapport with both Google and your company’s featured audience.
5) Optimize a Website’s Loading Speed
Google has stated that page loading speed is a crucial SEO ranking signal. A web page should load in 4 seconds or less. In the ways of evidence. MunchWeb reports that 75% of users wouldn’t re-visit a site that took longer than 4 seconds to load. In this, the digital age of communication, patience clearly isn’t the most fundamental of virtues.
Whether you’re here in Utah or anywhere else in the country, don’t forget to take a good hard look at your on-page SEO strategy to increase overall marketing efficiency on the World Wide Web.
