Whether it be here in Utah or elsewhere, in recent years, content marketing has become the poster child for innovative product and service pushing. With a current digital focus, nearly all successful content marketers are set on providing engaging, meaningful information to consumers without bombarding them with cumbersome buzzwords, calls to action and—worst of all—clickbait.
However, with content marketing constantly being thrust into the limelight of advertorial genius, the so-called “rules” of the practice have lost their formative roots amidst the clamor of wannabe advertisers hoping to solidify themselves as “industry experts.” Needless to say, we’re tired of it and are ready to set the record straight. Take a moment or two to look over the following infographic to know what really brings about successful content marketing:
