More often than not, when people think of content marketing, they think of written content. Blogs, newsworthy articles, creative stories and humorous lists all come into play, as far as content creation is concerned. That being said, there’s much more to content marketing than merely editorial work. For example, videos, podcasts and—especially in today’s age of rapid information consumption—infographics.
That last one is of particular interest for content marketing agencies both inside and outside of Utah. Infographics are not only visually appealing, but transmit information in a quick and timely matter, allow for optimum social shareability and even help brands build rapport with Google’s ever-changing algorithm. Looking to get in on the infographic craze? Here’s how to get started:
