For marketing professionals from Utah to the farthest reaches of America’s East Coast, video production is of the utmost importance. While web development, graphic design, content marketing and public relations might be at the forefront of the marketing world, as traditional marketing gives way to that of a digital variety, video production continues to cement itself as a game changer for those willing to adapt their advertising strategies.
For marketers, little is certain. That being said, there are a handful of sure-fire ways to convert the attention of potential consumers into real revenue. The canopying answer? Video production.
1) Digital Sales Presentations
Even here in Utah, a mass delivering of consistent sales messages can be a costly affair. When executed virtually, vital sales and marketing information are transmitted at a fraction of the cost of a typical, more traditional sales call. In fact, small business profiles with videos get 30% more profile clicks, 18% more calls and 24% more sales.
2) Step-By-Step Instructional Videos
Custom-made videos, whose formation came about with key decision makers or sectors in mind, optimize efficacy and increase the likelihood of literal marketplace success. Furthermore, video in email marketing has been shown to increase click-through rates by over 96%.
3) Virtual Product Demonstrations
Technical products and complex services are made all the more straightforward by way of motion graphics, screenshots and voice-over presentations. Studies show that visitors who view product videos are 85% more likely to buy than visitors who do not.
4) Featured Corporate Videos
In the digital age of communication, both here in Utah and elsewhere, the Internet has quickly become the ideal platform from which branding strategies are launched. A corporate video is a simple, yet direct representation of a company’s personality, character and culture. In fact, studies show that 59% of senior executives prefer to watch video over reading text. Though difficult to master, a sound video production effort is well worth your brand’s time, effort and funding.
