Proliferation

Jul 08
0

Print v. Digital: Why Your Money Should Be on The Digital Future

By | digital marketing | No Comments

Plenty of digital marketing firms struggle when deciding where to allocate portions of their marketing budgets. Should you go all in on digital? Should your split your budget down the center and drop some bread on print? Maybe ditch the paper goods altogether?

The reasons for going all-digital for your marketing strategy are many, though there are still plenty of marketers (and of course, print publishers) making a pitch for print advertising. Is there any credence to their words, or is print really breathing its final breath?

Let’s break down a few reasons why print can still be useful for marketing and explore why your best bet might be dropping cash on the digital future.

PRINT-V-DIGITAL

Jul 07
0

The Difference Between Content Marketing for a New Company vs. an Established Company

By | content marketing | No Comments

Content marketing is an art and sometimes it can be tricky to discern just what your company needs in terms of content marketing. Professional content marketing firms from Utah to Europe know the ins and outs of the marketing world, and whether your company has been around for 50 years or it is just starting, a content marketing firm can help.

Though many similarities exist, there is a difference in the approach to content marketing between new and establish companies. If young Luke Skywalker does different training exercises than established master Yoda, it stands to reason that new companies should be practicing different content marketing techniques than established companies.

New Companies

New companies often have a lot to figure out, and content marketing voice is one of those things. The voice and tone selected in the early phases of content marketing follow a company throughout its lifespan. Finding an appropriate voice is vital because this voice will be a part of every aspect of the company.

After a voice has been established, it is important that a formal strategy is created and plans and budgets are made. Without written plans, your marketing strategy is merely a wish.

In the beginning, do not over-exert yourself as you begin to grow an online following, this will come with quality content and time. In your efforts to create quality content and not over-exert though, don’t be afraid to branch out and try something new.

Established Companies

With a brand image and voice already well known, the biggest trick for established companies is remaining relevant in content marketing. No matter if your company resides in Utah or beyond, it is important to keep your content evolving.

Social media now plays a large role in content marketing because it connects Utah businesses not only with Utah but also with the world. Established companies often forget that in order to survive, they must adapt. Some companies refuse to adopt social media and because of that, marketing suffers.

Both established and new companies must be willing to make changes and sacrifices when it comes to successful content marketing. No matter the age of the company, with the right attitude and a solid creative team, success is attainable.

Jul 01
0

A Decade of Web Design Failure: What We Can Learn

By | web development, website design | No Comments

Within the past decade of website design and website development, there has been a lot that has been accomplished — and there have been things that we have been able to learn, both good and bad from both the successes of the good websites and the failures of the forgettable ones. Here are just a few things to take away in case you are hoping to up your website design game and create a website that is both attractive and efficient.

Believe in Yourself and Your Website

The first thing you can do to help yourself on your path to great website design is to believe in yourself and the content that you create. Being good at something like designing a website is very similar to being good at anything else. It takes a lot of practice and determination, but on top of that, you have to have a confidence and belief in yourself that you are great and that you can do great things if you simply put your mind to it. By simply having confidence in yourself, you give yourself the room to try new things and know that it is ok to fail, because those failures are going to lead you to your biggest successes.

The Four-Second Rule

The four-second rule is based off of the idea that you and anyone that visits your site should be able to take one look at your site and be able to decipher what it is about and what it is for in about 4 seconds or less. If your users cannot do this, then your website is too complicated and in need of some simplification.

Keep Constant Contrast

The definition of contrast in website design is the difference in visual properties that make an object distinguishable from other objects in the background. As this relates to your website, you simply need to make sure that the most important parts of your website are distinguished from the rest of it. By doing this, you also make your website much easier to navigate.

Navigation Is Key

The final tip is to make sure that the visitors to your website do not get lost in trying to navigate to different pages around your site. Just because you designed it and can figure it out, obviously does not mean that everyone can. The best thing that you can do is have other people such as friends or other website design professionals come and test your website and give you feedback on where you can improve the most and what aspects you succeed at.

Jul 01
0

What You Should Learn About Your Web Design Firm Before Hiring Them

By | web development, website design | No Comments

Looking for a new web design firm? Before you hire them, have you taken a look at some of their previous work? Here are some things you should learn before hiring a website design firm. Finding a firm that fits with your company is very important. Before starting the process, decide what you are looking for in a web design firm.

Previous Work

Possibly the most important thing when hiring a website design firm is to see their previous work. If the firm does not have a very good return rate with customers and do not keep clients long, that is probably a sign that they do subpar work. Try a find a firm (such as Fusion 360) that has a great history with past clients and has greatly improved their online reach.

Find Out Their Vision

Before hiring a website design firm, it is important to find out what they want to do with your company. Find out their vision and where they see your website going and make sure that what you see and what they see match. A great way to test this is to give them your idea beforehand and then let them set together a plan of what they would do. This is something that can be done before hiring the firm.

Talk to Current & Past Clients

If possible, reach out to current and past clients of the agency and see what they will say — all of Fusion’s clients will say we’re great. Ask what they like and what they dislike and how their business has performed since hiring the firm. Find out what they are good at and make sure that they make enough time for all of their clients.

Learning about your web design firm before hiring them is very important. It could be the difference between going out of business and business booming. Choosing a great firm could become a turning point in the history of your company.