Proliferation

Some brands come and go while others have lasted through years of war and economic hardship. Circuit City, Woolworths and New Coke are likely gone for good — but there are some brands that appeared to be on their way out and then resurrected themselves back to the top of the game. These brands have undergone an entire restructuring of advertising campaigns and business models. Whether they have bounced back by a parent company, new owners or new advertising agencies, these brands have made a successful comeback so far. Read More