5 Social Media Trends to Watch in 2025
Social media continues to evolve at a rapid pace, influencing how individuals connect, share, and consume content. Marketers such as Akomplice and content creators must stay up-to-date with the latest trends to maintain relevance and engage effectively with their audiences. With 2025 bringing fresh opportunities and shifts in user behavior, here are five trends to watch closely and five new Instagram features to use for success in social media marketing.
1. Ad Networks with Smaller User Bases Gaining Popularity
As users increasingly shift toward niche platforms, advertisers are finding success on smaller ad networks. For instance, platforms like Pinterest are showing great potential for marketers, with data indicating that ads on Pinterest can yield twice the return on investment compared to larger, more saturated social media networks. The focus is shifting toward these less crowded spaces, where advertisers can target more specific groups without the competition that exists on major platforms like Facebook or Instagram.
As 2025 unfolds, more brands can be expected to take advantage of these smaller networks for highly targeted campaigns. For companies looking to reach specific consumer segments, these ad networks are becoming essential to successful marketing and technology agency strategies. SEO companies in Utah can also help reach specific and new audiences.
2. Social Commerce on the Rise
The rise of social commerce continues into 2025, as more social media platforms integrate shopping features. Instagram, Facebook, and Pinterest have been at the front of this trend, allowing users to shop directly from their feeds. As the buying experience becomes smoother, it opens new doors for brands to sell products directly to their followers. Social media platforms are incorporating more advanced tools for in-app purchases, allowing businesses to create immersive shopping experiences.
3. Reaching New Audiences Becomes the Top Priority
In 2025, the focus of social media marketing agencies is shifting toward reaching new audiences, rather than just increasing sales. Brands are realizing that building relationships and growing their community is essential for long-term success. Research shows that reaching new audiences is now a top priority for marketers, with an increasing emphasis on improving customer service and interaction.
Succeeding businesses understand their target demographics and craft content that resonates with them. Strengthening existing customer relationships is just as important as expanding the brand’s reach to new prospects.
4. Video Content Remains Dominant
Video content has become a staple of social media platforms, and it remains the most engaging format for users in 2025. Marketers need to continue investing in high-quality video content to remain visible and relevant. Platforms like Instagram, Facebook, and YouTube will remain central to video distribution, but creative approaches, such as interactive video formats, are also gaining traction.
5. Influencer Marketing is Evolving
In 2025, influencer marketing continues to grow, but it is evolving. Brands are shifting from celebrity endorsements to working with micro-influencers who have smaller but more engaged audiences. These influencers offer more authentic connections with their followers, making them valuable partners for brands aiming to build trust and credibility.
As influencer marketing grows, brands need to focus on partnerships that align with their values and speak to their core audience. The future of influencer marketing lies in collaboration and authenticity, not just celebrity reach.
3 New Instagram Features to Boost Your Marketing Strategy in 2025
Instagram remains one of the most powerful platforms for businesses in 2025, and marketers can take advantage of several new features to improve their social media presence. Here are five Instagram updates that content marketing agencies near me can use to their advantage.
1. Professional Dashboard for Insights and Growth
Instagram’s Professional Dashboard, introduced in 2021, has become an important tool for businesses in 2025. This feature allows marketers to access detailed insights into their performance, monitor engagement, and track the effectiveness of their content. Businesses can now gain a better understanding of their audience’s behavior and find the best times to post.
The Professional Dashboard also offers tools to help businesses create branded content, track their goals, and access Instagram’s latest business tools. This centralized platform helps speed up business operations on Instagram.
2. Instagram Live Scheduling
One of the most recent additions to Instagram is the ability to schedule Instagram Live events. This feature allows businesses to promote their live streams in advance, including the subject, date, time, and other relevant details. Users can also tap the “Remind Me” option to receive a notification when the live session is about to begin.
This feature is perfect for businesses that want to host Q&A sessions, product launches, or virtual events. With better scheduling, businesses can engage with their followers in real time and create buzz for upcoming events.
3. Interactive Instagram Bio
In 2025, Instagram has expanded the ways users can customize their Instagram bios. Businesses can now include interactive elements, such as clickable links, hashtags, emojis, and even other Instagram account mentions. This is a great way for companies to provide more engaging and dynamic bios that encourage followers to interact with them further.
By having interactive links and features, businesses can direct users to more content and engage them with their brand immediately upon visiting their profile.
With 2025 bringing new opportunities and features to social media platforms like Instagram, businesses must stay on top of trends and be ready to adapt. By using the newest Instagram tools, content marketing and technology agency companies can stay ahead of the competition and continue to create deeper connections with their audiences. For more insights and assistance in navigating the ever-changing landscape of social media marketing, visit Akomplice.
