Content marketing is easy, right? All you have to do is write a couple of blog posts, choose a few stock photos and call it a day, right? Wrong. From Utah through the Midwest, there are a plethora of myths surrounding how content marketing works. Some of the key attributes of this niche marketing genre require client to consumer trust, strategic brand investment and a healthy relationship with social media outlets.
Whether you’re believe old wives’ tales about re-spinning content or buying into the idea that marketing and advertising are one and the same, here’s the real scoop on fact, fiction and theory when it comes to content marketing.
