The Super Bowl is known for being one of the world’s biggest advertising opportunities. Advertising agencies and video production specialists form Utah to the farthest reaches of the East Coast fork over millions of dollars to enter the living rooms of each and every American family to both build brand identity and push a product or service.
With such a ruckus being caused by the bleak, tear-jerking nature of the majority of Super Bowl commercials this year, we at Fusion 360 have been thinking about other mammoth sporting events at which video production companies could repent of their respective commercial face-plants.
When speaking of gargantuan sporting events, the FIFA World Cup always comes to mind. Though this year’s Super Bowl was able to bring in a record-breaking 114.5 million viewers, the event pales in comparison to the global popularity of the world’s largest sporting tournament.
Reports FIFA.com of their own tournament, “The FIFA World Cup is the world’s most widely viewed sporting event; an estimated 715.1 million people watched the final match of the 2006 FIFA World Cup held in Germany and the 2010 event in South Africa was broadcast to 204 countries on 245 different channels.”
Though companies with smaller market reaches in Utah or elsewhere might not need a formal television commercial package during the World Cup, Olympics of Super Bowl, through smaller, content-driven pieces on YouTube or Vimeo, video will still most assuredly help with any and all branding goals.
