Case Study —

  • 23x
  • Better Than National Average *
  • Source: $1.23M/month → $2.30M/month +$1,068,950/month (+87% Growth Rate vs National Average of 2.5% to 4% = 23 x vs the market average)
  • We Nearly Doubled Firm Revenue
  • You know what the national average is for Personal Injury Law firm growth rate? It's between 2.5 and 4%. Lets call it 4%. Compare that with Fusion 360 law firm clients, that have an average growth rate of 87%. That's 23 times better than the national average.
  • The uncomfortable truth.
  • Most PI firms are fighting for scraps. The market 'grows' in low single digits—and most marketing programs deliver exactly that: incremental improvement, rising costs, and a lot of noise.
  • Fusion 360 doesn't play the incremental game. We're The Growth System Agency™. We engineer and operate Growth Systems that create step-change outcomes: measurable, predictable, scalable. If you'd rather keep buying siloed “services” and wondering why signed cases don't move—keep doing what you're doing.
  • If you want predictable outcomes, keep reading.
  • The Problem: "Law Firm Marketing" Sold as Services
  • • Most firms buy marketing as line items:
  • • SEO "retainer"
  • • PPC "management"
  • • Social "ads"
  • • A website "project"
  • • Reporting that never ties back to signed cases
  • • That model fails because PI isn't a “click” business. It's a “conversion infrastructure” business.
  • • When conversion infrastructure is weak:
  • • Calls get missed
  • • Intake is inconsistent
  • • Follow-up is slow
  • • Attribution is unclear
  • • Trust doesn't compound
  • • Spend rises while signed cases stay flat
  • • You don't have a marketing problem. You have a conversion problem.
  • Conversion Infrastructure: Be Ruthless About Speed-to-Lead
  • Someone searches "accident lawyer near me" at 11pm because they need a lawyer at 11pm. They call maybe the first few results.
  • The firm that answers first wins.
  • If your calls go to voicemail, if you call back in two hours, if you call back tomorrow—you're cooked.
  • Here's the part most firms don't want to hear:
  • You can't "market" your way out of slow intake.
  • If you're investing in lead generation but can't handle the leads, you're paying to generate clients your competitors will close.
  • The Solution:
  • Fusion 360's Growth System solves speed-to-lead by engineering conversion infrastructure that responds like a machine—not a receptionist.
  • We connect every entry point (calls, forms, chat, text) into one intake engine, then automate the first move instantly and route the lead to the right person in real time. After-hours doesn't mean “lost”—our system keeps prospects engaged, qualifies them, and pushes them toward a booked consult while your competitors are still asleep.
  • Most firms don't lose cases because they didn't generate leads. They lose them because the lead hit a dead end—voicemail, slow callbacks, missed handoffs. Our conversion infrastructure removes those dead ends with built-in escalation, redundancy, and tracking—so every lead gets a fast response, a clear next step, and a measurable outcome.
  • What We Do Differently
  • • Fusion 360 doesn't sell services. We build and operate Growth Systems—powered by Akomplice®—that unify:
  • • System Nodes (Search, Paid, Video/CTV, Retargeting, Local, Offline when relevant)
  • • Conversion Infrastructure (Web Experience Systems, tracking integrity, intake + follow-up, Performance Creative Systems, AI Agents)
  • • Systems Reporting (node + creative + system outcomes)
  • • So the system doesn't just "run campaigns." It learns, adapts, and improves—and performance compounds over time.
  • Why This Matters
  • • This isn't "better marketing." It's better firm economics.
  • • When you can:
  • • Increase signed cases
  • • Increase case value
  • • Decrease CPA
  • • Decrease spend
  • • More than double ROAS
  • • Marketing stops being a cost center and becomes a predictable acquisition system.

Results

27%

Decrease in CPA

  • 27% Decrease in Cost Per Acquisition
  • $3,659 → $2,674 cost per signed case
  • -$985 per case (~27% reduction)

2x

ROAS More Than Doubled

  • Monthly spend decreased while ROAS increased
  • Spend: ~$300K → ~$243K/month (~19% decrease)
  • ROAS: ~4.10:1 → 9.45:1
  • That's ~2.3x ROAS (approx. +130% uplift)

11%

Increase in Cases

  • Signed Cases Increased
  • 82 → 91 new clients/month
  • +9/month (+11%)

68.49%

Increase in Case Value

  • Case Value Increased
  • $15,012 → $25,274 average case value
  • +68.49%
  • What Changed:
  • • We won't publish tactical workflows or channel-level logic publicly. Here's what drove the step-change:
  • • 1. System orchestration
  • • Nodes were sequenced to reinforce each other, not optimized in silos.
  • • 2. Conversion Infrastructure engineering
  • • Web experience + tracking integrity + intake + follow-up were treated as infrastructure, not an afterthought.
  • • 3. Performance Creative Systems
  • • Creative wasn't a deliverable—it was an iteration loop tied to outcomes.
  • • 4. Systems Reporting
  • • Decisioning was based on system outcomes (signed clients, CPA, ROAS)—not platform dashboards.
  • The Takeaway
  • • In PI, the ceiling isn't how much you spend.
  • • It's how efficiently your system turns demand into signed cases—and how quickly it learns.
  • • Fusion 360 builds Growth Systems that make outcomes predictable and provable.
  • •