Case Study

  • 35x
  • Better Than National Average
  • The national industry average is 2.5%. We delivered 86.84%. That's 35x.
  • We Nearly Doubled Firm Revenue. You know what the national average is for Personal Injury Law firm growth rate? It's 2.5%. Compare that with Fusion 360 law firm clients, that have an average growth rate of 87%. That's 35 times better than the national average. The results: monthly revenue increased $1.07M, ad spend decreased $57K, cost per signed case dropped 27%, and per case value increased 68%.
  • The uncomfortable truth is that most PI firms are fighting for scraps. The market 'grows' in low single digits—and most marketing programs deliver exactly that: incremental improvement, rising costs, and a lot of noise.
  • Fusion 360 doesn't play the incremental game. We're The Growth System Agency™. We engineer and operate Growth Systems that create step-change outcomes: measurable, predictable, scalable. If you'd rather keep buying siloed ”services” and wondering why signed cases don't move—keep doing what you're doing. If you want predictable outcomes, keep reading.

Law Firm Vertical

Results —

35x

Better Than National Average

27%

Decrease in CPA

2x

ROAS More Than Doubled

11%

Increase in Cases

68.49%

Increase in Case Value

Looking to achieve similar results?

The Problem: “Law Firm Marketing” Sold as Services

Most firms buy marketing as line items:

  • SEO “retainer”
  • PPC “management”
  • Social “ads”
  • A website “project”
  • Reporting that never ties back to signed cases

That model fails because PI isn’t a “click” business. It’s a “conversion infrastructure” business. When conversion infrastructure is weak:

  • Calls get missed
  • Intake is inconsistent
  • Follow-up is slow
  • Attribution is unclear
  • Trust doesn’t compound
  • Spend rises while signed cases stay flat

You don’t have a marketing problem. You have a conversion problem.

What We Do Differently

Fusion 360 doesn’t sell services. We build and operate Growth Systems—powered by Akomplice®—that unify:

  • System Nodes (Search, Paid, Video/CTV, Retargeting, Local, Offline when relevant)
  • Conversion Infrastructure (Web Experience Systems, tracking integrity, intake + follow-up, Performance Creative Systems, AI Agents)
  • Systems Reporting (node + creative + system outcomes)

So the system doesn’t just “run campaigns.” It learns, adapts, and improves—and performance compounds over time.

Why This Matters

This isn’t “better marketing.” It’s better firm economics. When you can:

  • Increase signed cases
  • Increase case value
  • Decrease CPA
  • Decrease spend
  • More than double ROAS

Marketing stops being a cost center and becomes a predictable acquisition system.

What Changed (Without Giving Away the Playbook):

We won’t publish tactical workflows or channel-level logic publicly. Here’s what drove the step-change:

1. System orchestration

Nodes were sequenced to reinforce each other, not optimized in silos.

2. Conversion Infrastructure engineering

Web experience + tracking integrity + intake + follow-up were treated as infrastructure, not an afterthought.

3. Performance Creative Systems

Creative wasn’t a deliverable—it was an iteration loop tied to outcomes.

4. Systems Reporting

Decisioning was based on system outcomes (signed clients, CPA, ROAS)—not platform dashboards.

The Takeaway

In PI, the ceiling isn’t how much you spend. It’s how efficiently your system turns demand into signed cases—and how quickly it learns.

Fusion 360 builds Growth Systems that make outcomes predictable and provable.

Holla

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