Utah, it’s time to come to grips with reality: traditional journalism is a thing of the past. It’s kind of like scented markers or Sprite Remix. Remember that jazz? Whatever. With that in mind, there most definitely are certain skills that can be drawn from the dwindling pool of professional journalists and immediately thrust—not in the creepy sexual way—into the glory that is modern-day content marketing.
For starters, credibility is key to content marketing success and journalists—the kind successful enough to not have to eat Ramen Noodles and sleep in their parents’ basements—know a thing or two about producing content that gains credibility. While gaining rapport with Google is of the utmost important for well-seasoned content marketers, the very content which gets people clicking, “liking” and waisting countless hours at work, is strikingly similar to the stuff that real writers churn out.
Secondly, journalists know how to tell a story. Believe it or not, not every story needs to begin with the classic “once upon a time” line. From Utah to New York, brands differ from industry to industry and each one has its own unique story to tell. Furthermore, each individual audience has a specific set of needs and journalists, more than any other group of professionals, have a knack for developing content according to said needs.
Needless to say, if you and your team of content marketers are more “muggles” than wizards, consider harnessing the creative powers of the gargantuan amount of journalists who are currently looking for gainful employment. Also, read Harry Potter to better understand what’s being discussed here.
