Nothing helps to solidify a brand’s place in history like a great logo. A great logo is clean, simple, and above all instantly recognizable. Any marketing agencies and designers can easily create a flat-color logo with a simple shape and clean lines, but what contributes to a brand logo’s overall staying power? A good logo should not only be aesthetically appealing and universally applicable, it should also accurately represent the company mission.
Logo design has changed significantly over the years, yet only a select few logos have stood the test of time. From legendary 20th Century designers such as Paul Rand, Milton Glasser & Saul Bass to up-and-coming graphic design firms, here are the most iconic logos in history.
