Whether you went to Brigham Young University or the University of Utah, there’s a reason that your past course listings never included a class on SEO: change. Truthfully, the industry is developing at such an alarming rate that academia can’t keep up. What once worked to help build credibility with Google and Bing five or six months ago, more than likely, couldn’t be less effective in our current day and age.
Needless to say, it can be difficult to stay up to date with the latest trends of the industry. In order to better understand where the world of SEO is headed, it’s beneficial to take a closer look at where it’s been.