Proliferation

Jan 17
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marketing companies

Social Media Marketing in 2020

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With the new year comes new trends, whether it’s in fashion, movies and, especially, social media. Marketing companies will tell you that one of the most important parts of this type of marketing is the ability to stay on top of what’s new and upcoming. We can help! Here’s what to expect for social media in 2020:

Niche Social Platforms

Most of us are familiar with how to advertise on the big names like Facebook and Instagram. However, already smaller, more niche platforms are beginning to make an appearance. Not only that, they’re becoming increasingly popular.

No More Insta Likes

This year, Instagram is looking into removing the likes feature from their platform. Whether or not this actually happens is still up for debate, but it’s a vital trend to be aware of, especially if your company relies on influencers for their advertising. If it becomes popular, you can bet it will spread to other social media platforms.

Ephemeral Content

In 2020, marketing companies will need to become familiar with ephemeral content. This is content that is only available for a short time before disappearing. Two examples are Snapchat and Instagram stories. With today’s attention spans, people are much more willing to spend hours scrolling through short, entertaining snippets than to stick with one piece of longer content.

Customer Service

Social media is increasingly becoming a platform for customer service. This won’t change in 2020. In fact, it’s likely only to grow since social media lends itself so well as a place to ask questions and get immediate responses. Make sure that your company is prepared to offer customer service through this medium as it can help build trust.

The world of social media is fast-paced even more marketing companies, but it’s also exciting. New trends mean new creativity and innovations. If you’re looking for a way to keep on top of your social media marketing, our team at Fusion 360 Studios can help! Visit our website or give us a ring to learn how you can get started.

Jan 10
0
marketing companies

Get to Know Your Audience

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Getting to know your audience can be a challenge, even for marketing companies. We live in a fast-paced world and it’s easy to lose sight of the people we market to in our pursuit of different goals or strategies. But if your audience can’t relate to you, then even the best strategies won’t do much. Here are some ways to really get to your audience’s level and understand them.

Get Personal

Get out of the office and meet some of your actual customers. Don’t just ask them about product-related questions. Get to know them as an individual. This can help you get a better handle on what makes them tick. You can learn what they value, what makes them laugh or what everyday challenges they face.

Read the Comments

This is especially important for any social media marketing. Pay attention to what people are saying online and how often they say it. Engagements and comments are a great place to glean insights into what your audience is looking for.

Personas

You’ve probably heard this before, but creating a persona of your ideal client can be extremely helpful. It takes some research, but if you’ve got an accurate persona to “talk to”, then you’re team is more likely to remember the individual when making decisions. It can also help you get new team members up to speed on your goals.

Surveys

There are a lot of programs out here that marketing companies can use to generate a survey. These can be helpful because you can get specific information about your audience’s demographics and what they might think of your product or service.

Trying to get to know your audience is an investment of both time and money. However, marketing companies know that it’s well worth it. The money and time that you put into your advertising will be well spent if your audience is listening. At Fusion 360 Studios, we can help take your marketing game to the next level. Our team is all over this sort of thing, whether you need video content, social media, or blog posts. Drop us a line and we’ll help you get started!