Building a decent sized following on social media is a lot easier said than done. Whether you’re looking to grow your following base or simply hit a certain amount of likes and shares on each of your posts, you’re going to have to put in some serious work to get the results that you’re looking for. What makes getting the attention of potential followers so hard you may ask? Social media platforms are always changing or “evolving” their algorithms, and this can make organic growth near impossible if you aren’t constantly adapting to these changes.So, do you give up or keep trying to catch up to these evolving algorithms?
If you’re feeling hopeless, you could always turn to social media marketing companies, such as us, to help grow your account. However, if you’re wanting to build your following yourself to gain some experience and a sense of accomplishment, here are tips that many social media marketing companies use to stay up-to-date with social media algorithms.
Relatable, Relevant and Retweetable (Shareable)
This may sound like an obvious tip, but so many brands forget about it; social media marketing companies make sure to always bring up aiming to creating content that is shareable when speaking to potential clients. Most social media platforms promote content that is relevant. If the content happens to be relatable to a large group of people, it becomes worthwhile to share via Twitter, IG or Facebook.
The algorithm favors content that can produce numbers and get more people involved in the platform, so make sure that your content follows these three r’s.
Memes are highly successful when it comes to all of these characteristics, especially if you hop on a trending meme.
Urge Current and Potential Followers to Enable Push Notifications
This tip is a sure way to beat the tough algorithms if anything. Think of the algorithm as a middleman; you post your content, and then the algorithm decides whether it is popular enough to include on home pages and trending pages, and also decides if it should be placed at the top of a feed. If you don’t already have an established presence, this tip is going to help your posts get as much attention as possible.
Social media marketing companies urge their clients to establish themselves with their existing following base, and there’s no better way than by having them see your every update.
Promote Your Posts
As we’ve mentioned previously, establishing yourself is going to be a tough task during the beginning of your hunt for social media glory. One way to beat the algorithm or at least catch up to it is by paying to promote specific tweets or posts that you feel are going to do well. Social media marketing companies use this strategy when building up their newer client’s social media accounts, however you should also be wary of overspending on promoted posts.
Facebook, Twitter and Instagram all offer companies the opportunity to promote their posts and it is definitely something that should be taken advantage of.
Interact with Your Audience
As a brand, you shouldn’t be afraid to reply to your audience through posts. In fact, doing so may help your content rank better, especially if you have a good chunk of people commenting and replying to your posts. Not only this but interacting with your audience will also help establish a relationship and keep them coming back to engage with future posts. The more engagement you can produce through interaction, the better the algorithm is going to treat you.
Don’t Forget the Tags
Lastly, use tags in your captions and posts; tags allow your post to pop up on different threads and discussions depending on who you tag, and this can easily boost your engagement rates as well as your following. Social media marketing companies, of course, are careful not to overdo it, and only tag people who are relevant to the post and who they know can bring some potential followers their way.
Tagging doesn’t have to be limited to individuals; you can tag other companies and brands that may be relevant to your post.
Algorithms shouldn’t be something to be intimidated by, as they can actually help your brand if you know how to keep up with their many changes. If you’re in the market for a social media marketing company to help grow your brand, contact us here at Fusion 360 Digital Marketing Agency! Our talented, award winning staff is ready to help take your brand to the next level.
