SEO is essential for survival in a digital world. It brings a new spin to the old question about the tree falling in a forest: If your company doesn’t appear on the first page of search results, does it really exist? A first-rate SEO manager is the key to success, but it seems like every person in Utah and beyond is calling themselves SEO experts these days. How do you sift through the novices to find a SEO manager who can truly make a difference for your company?
Look for Someone Who Lives for SEO
An effective SEO manager will live and breathe search engine optimization. You can be confident that a person who is passionate about SEO will stay current on trends and want to produce visible results.
When looking into possible candidates, see if they practice what they preach. Did they attend the latest digital marketing conference in Utah? Do they post about industry trends on their social media accounts? Ask if they have a personal website or blog you can visit; see what they write about and how they write about it. Someone who lives for SEO will spread energy and passion to the rest of your team.
Look for Someone Who Learned From Experience
The best SEO managers will come from diverse backgrounds. They’ll be knowledgeable about all areas of digital marketing and understand how the different elements work together to produce optimal results. You can tell which candidates are experienced SEO managers by asking what their approach would be for two different clients, maybe for a small business in Utah or a large corporation on the East Coast. Experienced managers will be able to present a specialized approach for each client instead of a one-size-fits-all approach to every topic.
Look for Someone Who Can Communicate
The ability to communicate well with individuals at all levels of the company is crucial for a SEO manager. He or she will be coordinating with and teaching everyone from the CEO to the entry-level interns. If a SEO manager can communicate ideas clearly, effectively and with a good attitude, overall efforts to enhance search engine optimization will just keep getting better.
